The Strauss Blog

Millennials and Job Turnover – Can We Change the Trend?

There tends to be a high turnover rate related to administrative positions in which Millennials are employed, especially in small companies and associations where there is limited room for growth. In fact, Millennials are known as the “job hopping generation” (see the article http://www.gallup.com/businessjournal/191459/millennials-job-hopping-generation.aspx ). How many times have you noticed a new person at […]

Identifying and Mentoring Future Association Board Leaders

Recruiting and identifying future association board members and leaders should not be a seasonal activity for associations, rather it should be top of mind all year long. Progressive associations add “future leadership” as a standing agenda item at every board meeting to keep this on everyone’s radar, instead of simply addressing it a few months […]

The Basics of Reading Association Financial Statements

Knowing the basics of reading the numbers on a financial statement is essential to understanding the financial health of an association. Many people admit that accounting is not their area of expertise and therefore leave it to others (or the auditors) to explain what they are seeing on the financial statements. With a few simple […]

Canada’s Anti-Spam Legislation – The Honeymoon is Over July 1st

CASL’s (Canada’s Anti-Spam Legislation) three-year transition period ends on July 1st, 2017. Before you celebrate our sesquicentennial, you might want to call your insurance broker, lawyer, and IT professional—plus, educate yourself and all your employees. What is CASL? On Canada Day 2014, CASL came into effect. It applies to “commercial electronic messages” (CEMs), which are […]

A Focus on the New Attendee Experience

Generally association event managers focus on improving the event or conference based on previous years. They use post-event survey results to gain feedback from attendees and make slight changes based on that data – and this process works well. However, the focus is solely on existing event attendees and their impressions of the previous event […]

Writing a Powerful Mass Email

Marketing your event by email is still an important way to get information to your members and other potential association event delegates. However, given that we receive so many emails every day, how can you make yours stand out from the crowd? Mobile Compatibility Mobile devices are becoming more and more ubiquitous and I’m sure […]

The Benefits of Supporting Higher Education for Your Association

Association Awards I recently attended an awards luncheon on behalf of one of our association management client for whom I serve as Association Manager. This association supports an annual award that recognizes students graduating from a technical program, and provides them with funds to purchase tools within their selected trade. The students are selected based […]