The Strauss Blog

Case Study: Leading a Longtime Client into a Virtual World

A long-time client who holds an annual educational conference for its professional members did not want to lose a year of presenting new procedures and treatments to their members due to the COVID-19 pandemic. They knew they would not be able hold a three day in-person conference with live presentations and exhibitions in 2020, but […]

How to Make new Association Members Feel Welcomed

When a new member joins an association, they should be welcomed and provided with guidance to connect with other members. Making an association a welcoming environment is essential for recruiting new members but also for keeping the members you have! In this article, I will explore four essential components to increasing your association’s attraction aspect: […]

Maximizing the Potential Benefit of Attending an Association’s Virtual Conference

In a world where the show must go on, a new and increasingly popular avenue is virtual conferences. We are seeing many organizations adopt this method and hold successful online events that are informative, productive, and connective. Follow the tips and tricks below to get the most of out attending your association’s virtual conference. #1: […]

Is it time your Association Hosts an Indigenous Sharing Circle?

Our society is currently adapting to the restrictions and guidelines of the COVID-19 pandemic while confronting the systematic oppression of Black, Indigenous, and People of Colour (BIPOC). Our associations are not unaffected by present events, and issues affecting members cannot be ignored. It is difficult to invoke instant change across a nation, but if every […]

Association Ethics for Staff and Volunteers

Ethical behaviour means acting in ways that are consistent with behaviours that society, individuals, and businesses have deemed to be “proper” or “correct.” Good values involve demonstrating respect for key moral principles that include honesty, fairness, equality, dignity, diversity, and individual rights[1]. The most important influence on ethical values in an association is its overall […]

How Association Leaders Can Boost Morale During a Pandemic

As we continue to live and work through the COVID-19 pandemic, it is more important than ever for association leaders to actively listen to members’ needs. During this difficult time, associations must keep an open line of communication with members to gauge the overall morale of the association. Members are an association’s greatest asset. Without […]

Hosting Association Events Amidst a Global Pandemic: Adapting to New Health and Safety Standards

Since social distancing protocols were set in place, 2020 has seen association events cancelled left, right, and centre. As social gatherings are now restricted to small groups, we have seen hotels, convention centres and other venues prepare and publish new health and safety guidelines with the pandemic in mind. In August, I hosted an online […]

Maintaining Association Member Engagement in a Socially Distant World: An Interview

In this interview, Sandra Harssar, an executive member of the Promotional Products Professionals of Canada (PPPC), discusses her journey as a board member and how the COVID-19 pandemic has affected association member engagement and involvement. Q: What prompted you to run for a position on the board? Sandra: I was always interested in trade shows […]