The Strauss Blog

The Basics of Reading Association Financial Statements

Knowing the basics of reading the numbers on a financial statement is essential to understanding the financial health of an association. Many people admit that accounting is not their area of expertise and therefore leave it to others (or the auditors) to explain what they are seeing on the financial statements. With a few simple […]

Canada’s Anti-Spam Legislation – The Honeymoon is Over July 1st

CASL’s (Canada’s Anti-Spam Legislation) three-year transition period ends on July 1st, 2017. Before you celebrate our sesquicentennial, you might want to call your insurance broker, lawyer, and IT professional—plus, educate yourself and all your employees. What is CASL? On Canada Day 2014, CASL came into effect. It applies to “commercial electronic messages” (CEMs), which are […]

A Focus on the New Attendee Experience

Generally association event managers focus on improving the event or conference based on previous years. They use post-event survey results to gain feedback from attendees and make slight changes based on that data – and this process works well. However, the focus is solely on existing event attendees and their impressions of the previous event […]

Writing a Powerful Mass Email

Marketing your event by email is still an important way to get information to your members and other potential association event delegates. However, given that we receive so many emails every day, how can you make yours stand out from the crowd? Mobile Compatibility Mobile devices are becoming more and more ubiquitous and I’m sure […]

The Benefits of Supporting Higher Education for Your Association

Association Awards I recently attended an awards luncheon on behalf of one of our association management client for whom I serve as Association Manager. This association supports an annual award that recognizes students graduating from a technical program, and provides them with funds to purchase tools within their selected trade. The students are selected based […]

A Joint Venture Between Two Associations – Creating A Mutually Beneficial Partnership.

One of our association management clients has recently decided to join with another association on a new joint venture. This is a very exciting opportunity for both associations and their members. Our focus is to ensure that this joint venture is mutually beneficial for both associations and their respective members. The reason they are joining […]