The Strauss Blog

What is the Best Way to Engage Association Members?

Member engagement means nurturing and managing relationships to increase an association’s membership volume, value, and retention, and it is critical for an association to break down what engagement looks like for them. Associations should focus on driving those activities that provide value to members, as well as those that will support the mission of the […]

Bilingual Associations: Serving Members, en français et en anglais!

As an association coordinator working for a Canadian association management company who manages associations with members across the country, I often interact not only with Anglophones, but Francophones as well. Being a bilingual association coordinator at Strauss event & association management has many advantages and often makes me think about how multilingual Canada really is, […]

Choosing Promotional Products & Gifts for Your Association Event Attendees

An essential part of any successful association event is giving away promotional products to promote the association, promote a sponsor, and to say thank-you to your event delegates and speakers for participating in your event. But have you ever wondered the best way to do that? Besides incorporating ways to engage your event attendees as […]

Incorporating a Strategic Human Resources Plan into your Association

Most associations have a strategic plan that guides the association in the execution of the vision and mission of the association. Having a strategic plan helps to place the association in the category of being a high-performing association. Characteristics of a high performing association are: The vision and mission of the association are believed and […]

Preparing for Meetings Held During an Association’s Annual Conference

Just as you might hold an annual backyard BBQ or a yearly food drive, an association will host its annual conference. This tends to be an association management team’s busiest time of the year. Not only does the event manager have to plan and prepare all that is involved in the conference itself, but other […]

How to Get the Most out of an Association Event as an Association Leader

As association leaders, we are used to being on the planning side of things for association conferences and events. When attending other association events, we can often be guilty of looking at things through a planner’s eye rather than actively participating as a delegate. The following is meant to serve as a guide to help […]

Using Large Format Graphics for Association Events

Large format artwork is essential to any successful association event. Large format refers to anything the attendee does not carry around in their hands, like banners, posters, signs, floor decals, digital screens, or more. Large format graphics can truly set the tone and feel of your event, but there are a few things to consider […]

Cash Flow Management for Volunteer Board Members

As the accounting manager of an association management company, one challenge that I have encountered is that most volunteer association board members do not have a diverse accounting knowledge or background. Most people have an idea of how to manage their personal finances, but this is likely being done on more of a cash in, […]