The Strauss Blog

How to Get the Most out of an Association Event as an Association Leader

As association leaders, we are used to being on the planning side of things for association conferences and events. When attending other association events, we can often be guilty of looking at things through a planner’s eye rather than actively participating as a delegate. The following is meant to serve as a guide to help […]

Using Large Format Graphics for Association Events

Large format artwork is essential to any successful association event. Large format refers to anything the attendee does not carry around in their hands, like banners, posters, signs, floor decals, digital screens, or more. Large format graphics can truly set the tone and feel of your event, but there are a few things to consider […]

Cash Flow Management for Volunteer Board Members

As the accounting manager of an association management company, one challenge that I have encountered is that most volunteer association board members do not have a diverse accounting knowledge or background. Most people have an idea of how to manage their personal finances, but this is likely being done on more of a cash in, […]

How Does Your Professional Association Recruit Members?

Every association has their own method of recruiting members. Some do this through marketing campaigns online or through television/radio. Others, whose members require a designation/certification, find that the best way to recruit members is by attending speaking events and career fairs at universities or colleges, or simply by good old-fashioned word of mouth. Each year […]

Making Your Association Event More Inclusive

People are becoming more aware about the perspectives of marginalized and minority groups in our society, and more efforts are being made to ensure that these perspectives are incorporated into the public sphere. Ultimately the goal in doing so is to make our society more inclusive of people of diverse backgrounds, and that inclusivity can […]

Association By-Laws: What Are They Good For?

As an association management company, we deal with many associations. Having worked in the association management industry for nearly twenty years, I’ve realized that how an association conducts business comes down to what is written in the by-laws. By-laws are the written rules and regulations for an association directing how they conduct business. The by-laws […]

Creating an Effortless Online Association Event Registration

The planning of a successful association event starts months, sometimes even years, before the event occurs. One key aspect to a successful event is the online registration process. Creating an online registration is detailed, can be complicated, and requires a solid understanding of the online program. By creating thoughtful registration paths, efficient contingency questions, and […]

Improving Your Run of Show: Interviewing the Expert Technicians

A Run of Show, is a document that contains all the on-stage details of your show/event. It often includes things like timing of presentations, whether those presentations have videos or PowerPoint presentations associated with them, lighting cues, audio cues, etc. A cue-to-cue is a dress rehearsal for your event where you go through and action […]