The Strauss Blog

Understanding Accounting to Better Manage Your Association

As an accountant working with associations, one question I’ve been asked is, “What is the difference between management accounting and financial accounting?” These are two distinctly different areas of accounting, and if you didn’t study accounting, this is probably something you were not aware of. Up until 2016, these two areas had different educational and […]

Association Membership Management Systems: Is it Time for a Change?

Thinking of switching membership management systems for your association? Here are a few things to consider before making the change. There are a variety of Association Management Systems (AMS) available. These systems are used for many association services, including membership signup, membership renewal, event registration, sales, and marketing. They range from being able to manage […]

Why Should Associations Blog? Let us Count the Ways

If you’ve searched for something online recently, you have undoubtedly encountered at least a blog or two, maybe even without realizing. Studies show that most people read several blogs a day, and overall, 23% of time online is spent on blog and social network webpages. For those researching a specific topic, a well-written, relevant blog […]

Leveraging Association Relationships to Maximize Training Opportunities

When two associations are similar but different, how can you leverage the similarities to offer dynamic educational opportunities? We offer association management services to two associations that have many similarities but can also be viewed as competitors (they compete for consumers’ recreational dollar spending). When the board of each started discussing training opportunities connected to […]

What is the Best Way to Engage Association Members?

Member engagement means nurturing and managing relationships to increase an association’s membership volume, value, and retention, and it is critical for an association to break down what engagement looks like for them. Associations should focus on driving those activities that provide value to members, as well as those that will support the mission of the […]

Bilingual Associations: Serving Members, en français et en anglais!

As an association coordinator working for a Canadian association management company who manages associations with members across the country, I often interact not only with Anglophones, but Francophones as well. Being a bilingual association coordinator at Strauss event & association management has many advantages and often makes me think about how multilingual Canada really is, […]

Choosing Promotional Products & Gifts for Your Association Event Attendees

An essential part of any successful association event is giving away promotional products to promote the association, promote a sponsor, and to say thank-you to your event delegates and speakers for participating in your event. But have you ever wondered the best way to do that? Besides incorporating ways to engage your event attendees as […]