As an association coordinator working for a Canadian association management company who manages associations with members across the country, I often interact not only with Anglophones, but Francophones as well. Being a bilingual association coordinator at Strauss event & association management has many advantages and often makes me think [...]
An essential part of any successful association event is giving away promotional products to promote the association, promote a sponsor, and to say thank-you to your event delegates and speakers for participating in your event. But have you ever wondered the best way to do that? Besides incorporating ways [...]
Every association has their own method of recruiting members. Some do this through marketing campaigns online or through television/radio. Others, whose members require a designation/certification, find that the best way to recruit members is by attending speaking events and career fairs at universities or colleges, or simply by good [...]
People are becoming more aware about the perspectives of marginalized and minority groups in our society, and more efforts are being made to ensure that these perspectives are incorporated into the public sphere. Ultimately the goal in doing so is to make our society more inclusive of people of [...]
The planning of a successful association event starts months, sometimes even years, before the event occurs. One key aspect to a successful event is the online registration process. Creating an online registration is detailed, can be complicated, and requires a solid understanding of the online program. By creating thoughtful [...]
Member retention is an important area of focus for every association. Ensuring that your members are receiving value for their membership is a key to retaining existing members and recruiting new members. Many times, this means that the association should be identifying changing needs of members and introducing a [...]
Recently, I was on a call regarding anti-spam legislation (for more information). The mandated “Unsubscribe” button make me think about how valuable, and precarious, member engagement is for associations. With the advent of email, all it takes is literally a click of a button for your members to “Unsubscribe” [...]
Many of our clients rely on the work of volunteers to make their events a success. Volunteers are just as important as your attendees, exhibitors or speakers, yet they are often an afterthought. Here are some things to consider when recruiting, interacting and managing your volunteers. Create High Impact [...]
