Six Steps to Elevate Your Association’s Content Creation Strategy

By |2022-11-23T09:47:13-06:00November 24th, 2022|

As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders.    An excellent way to connect, engage, inform, and attract current and potential customers within your association [...]

Transforming Your Association Marketing Through Compelling Storytelling

By |2022-08-25T11:53:34-05:00August 25th, 2022|

Marketers are storytellers, and gone are the days when it was a straight-up sales pitch, and customers would flock and buy. The narratives have changed from a long, tedious, lengthy detail list of features to quick, catchy, and compelling short messages that spark curiosity and enhance emotions. Apple did [...]

Association Membership Recruitment

By |2022-08-11T11:36:16-05:00August 11th, 2022|

Association members usually fall into two categories: mandatory and voluntary membership. While mandatory associations typically support regulated professions, voluntary associations can be a community of like-minded industry professionals, general enthusiasts, or businesses whose combined dedication allows the organization to exist. Membership recruitment comes into play for voluntary associations since [...]

Association Reserve Funds

By |2022-06-23T11:22:37-05:00June 23rd, 2022|

What is a Reserve Fund? Reserve Funds are liquid assets that associations set aside for anticipated future expenditures, or to serve as a cushion against any unplanned expenses. Five Best Practices for Managing your Restricted (Reserve) Funds Use the Class tracking functionality in your accounting software If your association [...]

Creating Organized Communications Content for Associations

By |2022-06-16T09:18:48-05:00June 16th, 2022|

To say that communication is essential is an understatement for associations. Two years ago, when the unexpected pandemic hit us, the world as we knew it went digital overnight. This meant that all the brainstorming meetings and detailed explanations to designers or writers were now being conducted over long [...]

Giving Better Feedback as an Association Leader

By |2022-06-06T09:54:22-05:00May 31st, 2022|

Picture this. As the board chair of your association, you’ve been noticing that the membership committee chair, Bob, is not fulfilling his responsibility as a volunteer leader. Bob has been absent for meetings, is not engaging the rest of the committee, and is not sticking to agreed-upon timelines. The [...]

Your Guide to Networking at In-Person Association Events

By |2022-05-26T09:15:53-05:00May 26th, 2022|

Following a shift to virtual spaces over the past couple of years, association members are finally getting back to connecting in-person again. For some, this comeback will be like riding a bike, whereas for others, it could feel daunting and awkward. It’s not a one-size-fits-all members formula. However, there [...]

Association Members Are Talking – Are You Listening?

By |2022-05-19T15:38:24-05:00May 19th, 2022|

In association leadership, we know how important it is to members that they feel heard and seen. With this in mind, we survey members, request feedback, and provide ample opportunity for them to communicate their needs and priorities. This process is extremely important, but if we aren’t actively listening [...]

The Membership Application Form – A Member’s First Impression of Your Association

By |2022-01-27T11:44:09-06:00January 27th, 2022|

Is your association membership application form sending the right impression to potential members? Your membership application process is the way new members are introduced to your association. It is important to make sure that the process is user-friendly and uncomplicated. If it isn’t, it could turn off that potential [...]

Planning Your Membership Renewal Campaign: Convey the Benefits of Renewal

By |2021-10-14T15:17:07-05:00October 14th, 2021|

The fall is a busy time for everyone. Summer vacation is ending and students go back to school. Suddenly, your inbox, calendar, and to do list are all overflowing. That’s why when planning your fall membership renewal campaign, it is crucial to provide succinct information on the benefits of [...]

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