One of the biggest indicators of an association’s health and longevity is their member renewal rate. A member renewal rate is the measurement of the number of members over a given period, usually during a fiscal or calendar year. A high renewal rate demonstrates members are engaged and your [...]
As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders. An excellent way to connect, engage, inform, and attract current and potential customers within your association [...]
Event planning should always be done with membership recruitment top of mind. To attract potential members to your association's event, you need to plan it to have value for existing and potential new members. Here are three tips for planning an event that will help you to recruit new [...]
Marketers are storytellers, and gone are the days when it was a straight-up sales pitch, and customers would flock and buy. The narratives have changed from a long, tedious, lengthy detail list of features to quick, catchy, and compelling short messages that spark curiosity and enhance emotions. Apple did [...]
