Through the pandemic, our world has changed quite a bit. Associations are holding virtual events, and staff and volunteers are working remotely. This next season will see continued reliance on e-commerce as well as continued social distancing. We will continue limiting or eliminating contact with other people and sanitization [...]
I am one of the optimists; I believe that Canadians will see the safe return of association events in the fall of 2021. However, I realize that not everyone is in the same place. As associations consider when to bring members together, they must consider that members must be [...]
We all want to get back to in-person events as soon as possible. The success of your association’s trade show or conference depends on how you market to potential delegates. Working in a primarily Canadian market, you need to keep in mind that, generally, Canadians are very safety orientated. [...]
As association leaders, we are used to being on the planning side of things for association conferences and events. When attending other association events, we can often be guilty of looking at things through a planner’s eye rather than actively participating as a delegate. The following is meant to [...]
Large format artwork is essential to any successful association event. Large format refers to anything the attendee does not carry around in their hands, like banners, posters, signs, floor decals, digital screens, or more. Large format graphics can truly set the tone and feel of your event, but there [...]
People are becoming more aware about the perspectives of marginalized and minority groups in our society, and more efforts are being made to ensure that these perspectives are incorporated into the public sphere. Ultimately the goal in doing so is to make our society more inclusive of people of [...]
When I returned to work at an event and association management company for the summer, I did not know exactly what my role would look like, but I definitely did not expect to be working with anyone famous! On my first day back, however, I was told I would [...]
Have you ever had a new planning committee member join and ask why a certain component of the event is done the way it is? If so, has the answer ever been “It has always been done that way”? In planning association events, we can find ourselves working with [...]
When working with committees or clients for national associations from various time zones, communication tends to be done through email. Have you ever worked with someone who communicated with you about the event solely by cc’ing you on emails? And this person then assumed you knew everything that was [...]
