Case Study: Leading a Long-Time Client into a Virtual World

By |2024-12-19T13:15:42-06:00October 22nd, 2020|

A long-time client who holds an annual educational conference for its professional members did not want to lose a year of presenting new procedures and treatments to their members due to the COVID-19 pandemic. They knew they could not hold a three day in-person conference with live presentations and [...]

Hosting Association Events Amidst a Global Pandemic: Adapting to New Health and Safety Standards

By |2020-10-28T08:26:14-05:00August 27th, 2020|

2020 has seen association events cancelled left, right, and centre due to physical distancing protocols. Due to the COVID-19 pandemic, social gatherings now restricted to small groups. Hotels, convention centres, and other venues are enacting new health and safety guidelines. In August, I hosted an online brainstorming session with [...]

Hosting Association Golf Tournaments in a COVID-19 World

By |2021-04-23T15:19:05-05:00July 23rd, 2020|

Association members are missing their face-to-face networking opportunities used to catch up with fellow members or to have those deep conversations with fellow members on issues affecting their industry. When the pandemic hit its peak earlier this year, associations had no choice but to cancel association in-person member events [...]

“Zoom Fatigue”: Is it affecting your Association? Tips on How to Manage it.

By |2020-10-28T09:27:38-05:00July 16th, 2020|

With so many of us working from home, video conferencing through Zoom, Microsoft Teams, and other platforms has increased. The demand to keep association members engaged through the pandemic has certainly increased meetings, remote learning, and social/networking events. The term “Zoom Fatigue” has been popping up with association members [...]

Virtual Events: An Opportunity to Grow your Association’s Event Repertoire

By |2024-12-19T11:11:30-06:00May 7th, 2020|

The COVID-19 pandemic has made it impossible to hold in-person association events. Many associations are now looking to host virtual events to keep their members engaged and to provide new revenue generating activities. This article will explore options to pivot your cancelled events and will hopefully give you a [...]

Keep Engaging Association Members During this Pandemic

By |2020-10-28T14:48:18-05:00April 30th, 2020|

What have I learned during March and April amidst the global economic pause and stay at home orders? I’ve learned that despite legislated closures, jobs lost, and event cancellations, association members are engaging with their associations more than ever! They want to be engaged and connected; they want to [...]

Understanding Your Contracts and Memorandums of Understanding During COVID-19

By |2020-10-29T09:00:44-05:00April 9th, 2020|

The world has been turned on its ear over the last several weeks. COVID-19 pandemic has changed the world on so many fronts and it is hard to comprehend or understand how it will affect your association, your workplace and your interactions with members. As an association management company [...]

Is your Association’s AGM in Jeopardy? Solutions to Cope with the Pandemic.

By |2020-10-29T10:25:19-05:00March 26th, 2020|

Annual General Meeting (AGM) season is underway for associations with a fiscal year end of December 31. The purpose of these mandatory meetings is for the board of directors and management to share reports, financials and updates and to allow members of the association to ask questions and share [...]

Bilingualism in National Associations: How to Meet Member’s Expectations

By |2024-12-19T11:24:07-06:00March 19th, 2020|

Canadian associations are often bilingual, meaning they offer membership programs and services in both official languages: French and English. In this context, members, potential members and industry partners are expecting bilingual service. It is the role of the association and its board to set policies and expectations for French [...]

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