Working professionally in the events industry since 2016, my greatest learning has been how essential effective communications is for a successful association event. Effective communications, and a strong team go hand in hand. It can lead to a more resilient, prepared, and trusting team. When a team is working [...]
Coming into the world of association event management offered many changes from my background in planning social events. I was used to working with one individual for any particular event, which changed to working with several individuals. What was once the bride for a wedding, or the couple for [...]
One of the biggest traits of a high-performing association is member satisfaction! But how do you quantify and obtain member satisfaction, ensuring all are satisfied with their investment in the association and that their opinions are of value? (See one of my past articles highlighting the characteristics of a [...]
A successful association event begins with a solid recipe that passed the test of people and time but is tweaked based on innovation, creativity, and past learning. Planning an event involves layers upon layers of details. There is a lot to keep track of, from planning to onsite management. Creating a solid plan [...]
Following a shift to virtual spaces over the past couple of years, association members are finally getting back to connecting in-person again. For some, this comeback will be like riding a bike, whereas for others, it could feel daunting and awkward. It’s not a one-size-fits-all members formula. However, there [...]
In a matter of only a few weeks, we have seen travel and in-person events start up in the blink of an eye. Welcome to the next ‘new normal’ for associations; the next reality in the ongoing pandemic world. How will the association world continue to change? The consensus is [...]
Now that in-person events are re-emerging, it is time to start planning! Your association members are ready to meet in person and begin receiving the benefits of their membership. Your association’s operating budget is begging for increased revenue to help provide better services and programs to your members. There [...]
The association events sector is experiencing an unprecedented time of flux and uncertainty. One community that is leading the way back into in-person events has been the endurance event management industry: road races, triathlon, Ironman, and marathons. With these events generally all taking place outdoors, restrictions have allowed them [...]
Our virtual events were good, but we wanted more for our attendees, our exhibitors, our sponsors, and our association partners. We wanted to take our events to another level. This demanding process required strategy, patience, and a lot of energy. It also required teamwork, brainstorming, and listening to others. [...]
Flashback to February 2020, for one of our clients’ TRAVELING trade show tour. Our team is moving from Vancouver, to Calgary, then Montreal to Toronto, meeting with hundreds of association members across the country! We only start hearing COVID-19 on the news towards our last show dates. I know, [...]
