What does it take to be a good board chair? What skill set do you need and who do you partner with to fulfill the Vision & Mission of your association? The American Society of Association Executives (ASAE) and the Canadian Society of Association Executives (CSAE) provide training sessions [...]
Podcasts are everywhere these days—and for good reason. According to research from The Podcast Exchange, 30% of English-speaking Canadian adults listened to podcasts each month in 2020. And over 11 million Canadian adults listened to podcasts in 2020. Among these listeners, 47% are aged 18–34—a difficult-to-reach demographic. This article will [...]
In part one of Connecting your Association, we covered the communication styles and preferences of Millennials (generally born between 1981 and 1996). We learned that Millennials are attracted to the message and the WHY behind your association. This will draw them in and retain them as loyal members. While [...]
The last 14-months have felt more like a daily one-hundred-meter dash rather than a marathon. While I am no runner, I prefer the steady pace of a marathon. But, like most association leaders, I can handle the occasional sprint. During the pandemic, we have missed the personal connections and [...]
Associations depends on volunteer members; their work is critical to its success. Imagine setting up a lemonade stand for your entire neighbourhood during the annual block party. You can probably do it on your own, but just think about how much easier it would be if you had some [...]
There’s a little bit of magic that goes into bringing people back to your website over and over again. Your association’s website should be a valuable resource for members and should promote your profession or industry. It should consistently produce content to renew its continual value. But how can [...]
There are many reasons your association has a blog: show-casing the knowledge and accomplishments of your members, building your online presence, or inspiring your audience. One of the main benefits to blog is that it’s one of the best ways to improve your Search Engine Optimization (SEO). Having a [...]
As we transition back to a version of normalcy thanks to the vaccines, your association will be looking to reopen in person events. After a full year or more of virtual events, your membership will be wanting more from the in-person events. You may find great benefits in the [...]
Without seeing one another in-person, building connections is a difficult thing to do. How do you find the future leaders for your association while using Zoom, Microsoft Teams, or GoToMeetings? The Past Art of Connecting The way we connect with each other has changed in 2020 and the opportunities [...]
Associations are unique. They exist for different purposes, serve different professions or industries, and represent different kinds of membership. That’s why a communication channel may work better for one association than another. For years now, technology has been a main component of our day to day lives and traditional [...]
