If you’re reading this, I’m hoping that’s a good indication that you have read the first two articles in this series and have taken the necessary steps to start your own association blog. If you haven’t read my other articles, Why Should Associations Blog? Let us Count the Ways [...]
It is critical that associations communicate openly to their members with information about events, staff and policy changes, publications, website updates and more. It is especially important to communicate with members regarding changes within the association. Even small modifications, like a minor change in schedule or location for a [...]
One of the challenges that faces associations today is working with different expectations from members depending on their age group. Particularly when associations have membership comprised of people from several different generations, it can be difficult to know how to tailor communication and membership offerings in order to satisfy [...]
In my last blog article, I wrote about the reasons associations should blog. If you haven’t read it yet, check it out here: Why Should Associations Blog? Let us Count the Ways. In this article, I outline where to start once you’ve decided that a blog will benefit your [...]
As stated in one of our previous articles, “Members are the lifeblood of associations. Without members, an association would cease to exist. An association’s members are its most valuable asset and bring the life, the drive, and the mission to associations.” An association should be using a variety of [...]
If you’ve searched for something online recently, you have undoubtedly encountered at least a blog or two, maybe even without realizing. Studies show that most people read several blogs a day, and overall, 23% of time online is spent on blog and social network webpages. For those researching a [...]
Member engagement means nurturing and managing relationships to increase an association’s membership volume, value, and retention, and it is critical for an association to break down what engagement looks like for them. Associations should focus on driving those activities that provide value to members, as well as those that [...]
Editing is an important and necessary step in writing any piece in the workplace. As an association coordinator, I do editing work every day, even if I’m not consciously aware of it. Re-reading an email before sending it to a board member, that’s editing. Having a colleague proofread an [...]
Recently, I was on a call regarding anti-spam legislation (for more information). The mandated “Unsubscribe” button make me think about how valuable, and precarious, member engagement is for associations. With the advent of email, all it takes is literally a click of a button for your members to “Unsubscribe” [...]
When working with committees or clients for national associations from various time zones, communication tends to be done through email. Have you ever worked with someone who communicated with you about the event solely by cc’ing you on emails? And this person then assumed you knew everything that was [...]
