Is it Time to Introduce a New Program or Service to Your Association?

By |2024-12-19T10:32:48-06:00September 8th, 2022|

Members of associations across all professions are finding it increasingly difficult to rationalize membership and return on investment in belonging to an organization. They want new services offered by associations to help provide them with the tools they need as a professional. Association leaders, such as boards of directors, [...]

Transforming Your Association Marketing Through Compelling Storytelling

By |2022-08-25T11:53:34-05:00August 25th, 2022|

Marketers are storytellers, and gone are the days when it was a straight-up sales pitch, and customers would flock and buy. The narratives have changed from a long, tedious, lengthy detail list of features to quick, catchy, and compelling short messages that spark curiosity and enhance emotions. Apple did [...]

Stepping Into Association Management- Roles and Responsibilities

By |2022-08-18T12:00:57-05:00August 18th, 2022|

New to association management? So was I as of seven months ago. Stepping into my new role, I found it fascinating to learn how my personal life and related work experiences transferred into the association world. Yet, there was still a period of transition. Even though I felt supported [...]

Association Membership Recruitment

By |2022-08-11T11:36:16-05:00August 11th, 2022|

Association members usually fall into two categories: mandatory and voluntary membership. While mandatory associations typically support regulated professions, voluntary associations can be a community of like-minded industry professionals, general enthusiasts, or businesses whose combined dedication allows the organization to exist. Membership recruitment comes into play for voluntary associations since [...]

Managing Tasks to Meet Association Needs

By |2022-08-04T11:48:50-05:00August 4th, 2022|

Ever find yourself over-booked because you promised to help more than one person forcing you to be in multiple places at once? I know I have, and it can be a very stressful situation. Ever find yourself in the same situation working on association tasks where you have multiple [...]

Preparing for the Unexpected – Contingency Plans for Association Events

By |2024-12-19T13:22:22-06:00July 21st, 2022|

Even though it looks like we have weathered the pandemic, for now, the question about what the future holds continues to loom. How can associations continue to plan for the seemingly unplannable? One way to set yourself up for success is to have a plan B – or contingency [...]

Readiness – Is Your Board Ready to Think Strategically?

By |2022-07-15T08:58:54-05:00July 14th, 2022|

Not many people roll out of bed daily asking: “How can I think strategically today as a volunteer board member”? All volunteer board members come to the board table with a skill set and a level of knowledge that benefits the association/profession with which they are involved. They are [...]

The Winning Recipe for Successful Association Events

By |2024-12-19T11:10:01-06:00June 29th, 2022|

A successful association event begins with a solid recipe that passed the test of people and time but is tweaked based on innovation, creativity, and past learning. Planning an event involves layers upon layers of details. There is a lot to keep track of, from planning to onsite management. Creating a solid plan [...]

Association Reserve Funds

By |2022-06-23T11:22:37-05:00June 23rd, 2022|

What is a Reserve Fund? Reserve Funds are liquid assets that associations set aside for anticipated future expenditures, or to serve as a cushion against any unplanned expenses. Five Best Practices for Managing your Restricted (Reserve) Funds Use the Class tracking functionality in your accounting software If your association [...]

Go to Top