The pandemic has all Association Management Companies (AMC) working with their association clients to rethink how to get back to “normal” or define the “new normal” for their operations. Connecting In-Person vs Virtual Many associations have returned to in-person meetings and conferences while maintaining the virtual attendance option. Depending [...]
Difficult people are everywhere. Despite one’s best efforts some people are never pleased. But when they are exhibitors at an association event or tradeshow how can they be transitioned from difficult to champion? Practicing the art of WOO or Winning Others Over can help move difficult exhibitors to enthusiastic [...]
With the new year in full swing, many association’s communications teams are in full swing gathering members to participate in upcoming strategic planning sessions for key events. The end game of any strategic planning session is to effectively produce a solid and comprehensive plan clearly outlining the association’s communications [...]
It’s a New Year. New projects are in full swing. Association Board meeting energy is picking up momentum as Board members are settling into their roles. Inspiration flows, and you’re focused on your new tasks as an association leader. Scheduling, attending meetings, event planning, research, and committee work [...]
It’s a New Year with new opportunities for your association. One of the key elements of a successful association is understanding your current budgets and cashflows. Here are some tips on how to effectively conduct a financial audit for your association. An Effective Financial Audit Having the capability to [...]
Policy statements are the guidelines for the association, they state appropriate standards of action and behaviour for all Board, committee, and staff members. Policy statements can be defined as a definite course of action adopted for expediency, facility, and efficiency. In short, policy statements detail how things are done [...]
As 2022 draws to a close, many of us are feeling excited to switch on our “Out of Office” message before going on a long-awaited holiday break. ‘Tis the season for reconnecting with family and friends, celebrating the year's achievements, and planning for the year ahead. It's also a [...]
In previous articles, I have written about the CSAE CEO Symposium led by Glenn Tecker. I find some of the tools provided at this workshop to be so valuable I keep the workbook on my desk. One of my most referenced tools is the role continuum for the chief [...]
Social media can be a powerful communications tool for an association. If used correctly! The key is knowing your membership audience and how to utilize your social platforms to connect with them, build awareness, increase member acquisition, and ultimately drive traffic and engagement. It’s also important to know how [...]
As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders. An excellent way to connect, engage, inform, and attract current and potential customers within your association [...]
