If you’re reading this, I’m hoping that’s a good indication that you have read the first two articles in this series and have taken the necessary steps to start your own association blog. If you haven’t read my other articles, Why Should Associations Blog? Let us Count the Ways [...]
If you work for an Association Management Company (AMC), you are sure to work closely with at least a handful of associations every day. Some of these associations may have been around for several years, some for decades. But have you ever wondered how associations came to be, and [...]
Do you know where your association’s domain is hosted? Hint: it may not be with the same company that hosts your website. This is something you may not think about until it’s about to expire, or another serious issue comes up, but it’s important to know, especially in the [...]
You are two weeks out from an association event: your program is set, all vendors have been contracted, the venue details have been organized and now it is time to reconfirm, reconfirm, reconfirm! Arguably, the most important deliverable at an association meeting or conference is the educational content. So, [...]
Whenever there is a certification connected to an association’s membership, it is likely that members have needed to challenge their College’s exam to use said title in their professional practice. In association management companies (AMCs), the association coordinator is tasked with organizing and planning the certification exams. This task [...]
Most associations have a strategic plan that guides the association in the execution of the vision and mission of the association. Having a strategic plan helps to place the association in the category of being a high-performing association. Characteristics of a high performing association are: The vision and mission [...]
As association leaders, we are used to being on the planning side of things for association conferences and events. When attending other association events, we can often be guilty of looking at things through a planner’s eye rather than actively participating as a delegate. The following is meant to [...]
Large format artwork is essential to any successful association event. Large format refers to anything the attendee does not carry around in their hands, like banners, posters, signs, floor decals, digital screens, or more. Large format graphics can truly set the tone and feel of your event, but there [...]
Keeping to a schedule is critical to ensuring a successful event. Creating a Run of Show (ROS)—a timeline/schedule of events—prior to the event is a great way to plan out the timing and order of all the moving parts. To begin, meet with all stakeholders and find out what [...]
Every association has their own method of recruiting members. Some do this through marketing campaigns online or through television/radio. Others, whose members require a designation/certification, find that the best way to recruit members is by attending speaking events and career fairs at universities or colleges, or simply by good [...]
