Finding sponsors for your association’s events is a major component of increasing non-dues revenue and generating a surplus. This article explores options of how to optimize your association’s sponsorship revenue. Reach out to Previous Sponsors First When you are looking for sponsors for your association’s next event, start with [...]
For all associations that our company manages, a board binder is created. The board binder stores several important documents and information regarding that association and is an important resource for all board members and association staff. Why have a board binder? The board binder serves a number of purposes: [...]
We live in a fast-paced world where things change at a rate that our brains struggle to keep up with. Technology is the big driver behind the speed at which society is changing. How does your association deal with the rate of change and how do you incorporate innovative [...]
Do you have a rewards card in your wallet? How about a mileage plus credit card for your favorite airline? A points system at the local grocery store? The world is full of rewards programs, and everyone is part of at least one of them. Association memberships are similar [...]
During the busy gala season, there seems to be a different gala dinner every night of the week. The events may vary in terms of the menu, the entertainment, the venue and the cause, yet there seems to be one major commonality: the attendees. When you attend these events [...]
For many associations, board turnover is perpetual. This can be great for an association but can also be disruptive. It is important to be prepared for a new group of volunteers and to empower them to use their capabilities to perform to the best of their ability, ultimately resulting [...]
Scenario: It’s late afternoon on Friday, you go to check your computer as you are expecting replies from fellow association board members regarding copies of financials that you sent out the day before. You login to your account, and you see that you have received an email from a [...]
Managing a major national association event like a convention, symposium or annual conference can be a challenge for any event manager. Usually such events are the largest an association can offer to its members, and they provide opportunities for new business connections, professional development, networking and more. It takes [...]
Every industry has trends that affect the future of the industry and its stakeholders. In association management it is very important to stay on top of trends and to implement change to the association while having little disruption. How do trends positively influence associations and why is it so [...]
One of the key ingredients to an association’s success is having policies and procedures set in place. In order to maximize client and member satisfaction, it is important to ensure that policies and procedures capture the necessary information and are kept up to date. Imagine a scenario where an [...]
