Podcasts are everywhere these days—and for good reason. According to research from The Podcast Exchange, 30% of English-speaking Canadian adults listened to podcasts each month in 2020. And over 11 million Canadian adults listened to podcasts in 2020. Among these listeners, 47% are aged 18–34—a difficult-to-reach demographic. This article will [...]
In part one of Connecting your Association, we covered the communication styles and preferences of Millennials (generally born between 1981 and 1996). We learned that Millennials are attracted to the message and the WHY behind your association. This will draw them in and retain them as loyal members. While [...]
For associations, staff turnover happens. Whether it’s a reassignment of duties best suited for the staff’s skill set, a promotion to a new position within the association, or leaving the association for other ventures. Associations need to be ready to adapt to staff change while showing no delay in [...]
The last 14-months have felt more like a daily one-hundred-meter dash rather than a marathon. While I am no runner, I prefer the steady pace of a marathon. But, like most association leaders, I can handle the occasional sprint. During the pandemic, we have missed the personal connections and [...]
Associations depends on volunteer members; their work is critical to its success. Imagine setting up a lemonade stand for your entire neighbourhood during the annual block party. You can probably do it on your own, but just think about how much easier it would be if you had some [...]
I recently had the opportunity to connect with Olivia Reed, licensed insurance broker, and Director at BMS Canada Risk Services Ltd. (BMS). BMS is a specialist insurance brokerage that has a national team dedicated to working with associations and association members across Canada. Olivia shared information that is particularly [...]
There’s a little bit of magic that goes into bringing people back to your website over and over again. Your association’s website should be a valuable resource for members and should promote your profession or industry. It should consistently produce content to renew its continual value. But how can [...]
So, you have volunteered to become an association board leader, but what responsibilities does this position entail? Specifically, overseeing the financials can be a barrier to a fully engaged board. Some may feel uncomfortable reviewing financial information and providing the required oversight to the financial affairs of an association. [...]
Board orientation manuals are crucial to all association board members. A board orientation manual is the ultimate resource for existing board members and should always be presented to new board members as an important component of training them for their new volunteer position. Manuals should include everything a board [...]
As we transition back to a version of normalcy thanks to the vaccines, your association will be looking to reopen in person events. After a full year or more of virtual events, your membership will be wanting more from the in-person events. You may find great benefits in the [...]
