The Strauss Blog

How Association Leaders Can Boost Morale During a Pandemic

As we continue to live and work through the COVID-19 pandemic, it is more important than ever for association leaders to actively listen to members’ needs. During this difficult time, associations must keep an open line of communication with members to gauge the overall morale of the association. Members are an association’s greatest asset. Without […]

Association Trade Shows Gone Virtual

Face-to-face events continue to take a back seat due to the COVID-19 outbreak, leaving associations to find unique alternatives for members to stay connected and engaged. Many associations are using technology to bring members together, but how do you standout? One unique format is a virtual trade show. As technology and online platforms are becoming […]

“Zoom Fatigue”: Is it affecting your Association? Tips on How to Manage it.

Over the past few months with so many of us now working from home there has been an increase in video conferencing through Zoom, Microsoft Teams, many other platforms. The demand to keep association members engaged and involved through the pandemic has certainly increased meetings, remote learning, and social/networking events. The term “Zoom Fatigue” has […]

Navigating the Pandemic as a Board Chair: An Interview

As the COVID-19 pandemic continues, Strauss’ association clients continue to work with volunteers, board members, and association staff to navigate their next steps. This article features interviews with board chairs Alex Jovetic (A), Promotional Product Professionals of Canada (PPPC), and Victor Duarte (V), Physician and Clinical Assistants of Manitoba (PCAM), to gain insight on how […]

Virtual Events: An Opportunity to Grow your Association’s Event Repertoire

The COVID-19 pandemic has made it impossible to hold in-person association events. Many associations are now looking to host virtual events to keep their members engaged and to provide new revenue generating activities. This article will explore options to pivot your cancelled events and will hopefully give you a new way of looking at virtual […]

Keep Engaging Association Members During this Pandemic

What have I learned during March and April amidst the global economic pause and stay at home orders? I’ve learned that despite legislated closures, jobs being lost, and events being cancelled, association members are engaging with their associations more than ever! They want to be engaged and connected; they want to participate in something. The […]

Bilingualism in National Associations: How to Meet Member’s Expectations

Canadian associations are often bilingual, meaning they offer membership programs and services in both official languages: French and English. In this context, members, potential members and industry partners are expecting bilingual service. It is the role of the association and its board to set policies and expectations for French membership services. The framework of their […]

Sponsorship for Association Events

Finding sponsors for your association’s events is a major component of increasing non-dues revenue and generating a surplus. This article explores options of how to optimize your association’s sponsorship revenue. Reach out to Previous Sponsors First When you are looking for sponsors for your association’s next event, start with previous sponsors first. Always give them […]