The appointment of a new executive director marks a significant milestone for any association, symbolizing a time of transition, opportunity, and, above all, renewed leadership. It is essential for volunteer leaders on association boards to actively support the executive director in their new role, facilitating a smooth transition and [...]
Encouraging association volunteer leaders to donate their time and expertise can significantly benefit the organization and foster a sense of community and shared purpose. Here are the top strategies for motivating and engaging new volunteer leaders to an association. 1. Clearly Communicate the Impact of Their Contributions Volunteers need [...]
Sometimes an association’s email marketing campaigns can become ‘cookie-cutter’ in style when regular communications regarding invoices, membership, and annual events come up. Repeating the same messages over and over. So, how do you keep your email marketing campaigns to members fresh, innovative, and meaningful – even when the content [...]
Understanding the roles of association task forces and committees is crucial for effective organizational governance. Both play important roles, but they have different functions, durations, and structures. Here's a guide to understanding their differences and also how they complement each other: Committees: Growth & Development Committees are permanent or [...]
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are important marketing strategies for an association looking to drive traffic and bring attention to its website. For many associations a combination of both SEO and SEM is ideal. But how are they different? SEO is a long-term investment marketing-wise [...]
Associations differ in various ways reflecting their unique purposes, structures, and member needs. This can be challenging for an Association Coordinator, however there are many strategies available to help manage these complexities. This article will discuss the importance of balancing an association’s administrative and membership needs along with tips [...]
I've been thinking a lot about what frustrates association volunteer leaders based on my own experience and those I work with. I now see the work of associations divided into two columns: proactive work and reactive work. Some might see proactive work as positive and reactive work as negative. [...]
One of the biggest factors and key indicators of an association’s health is member satisfaction. Member satisfaction is vital to an association’s health for a few reasons. Happy members are more likely to renew their memberships, provide positive word of mouth to potential members and provide higher engagement and [...]
https://www.strauss.ca/top-10-tips-successful-association-task-force-meetings/How associations do business is changing and evolving. How does your association navigate the change? As an association management company (AMC), we are involved in many conversations related to the changing landscape of industries with our clients. Value of The Meeting One of the value propositions that [...]
This article was originally published in 2016 but remains to be one of the questions I get asked most as an accountant. We thought it was an important topic to share again with some updates, as it remains ever relevant to our clients when it comes to accounting/auditing. [...]
