For members, associations are a place where members can contribute, grow, and thrive, making them a community to many. Since being a part of a community is largely about being a part of something greater than oneself, building a community where association members gain a sense of belonging and [...]
Knowing when it’s time to transition from an association task force to a committee is vital to the success of any initiative. And the decision to do so can be based on several key factors relating to scope of work, duration and the ever-evolving needs of the initiative and [...]
I remember fondly, the activity of setting up the water pump to draw water from a nearby lake every spring at the family cottage. This activity would ensure that we had enough water on hand for the entire season. My dad referred to this activity as “priming the pump.” [...]
Volunteer Board leaders have a fiduciary duty to ensure the financial health and compliance of their associations. Engaging with external auditors is a critical part of this responsibility. Below is look at ten questions to ask during the review of audited financial statements, providing a deeper understanding along with [...]
In times of uncertainty and challenge, whether due to global events, personal struggles, or change within your organization, it can be difficult to maintain motivation in your work. As Association Volunteer Leaders, you are the backbone of countless organizations, making an impact in your individual communities and beyond. But [...]
The appointment of a new executive director marks a significant milestone for any association, symbolizing a time of transition, opportunity, and, above all, renewed leadership. It is essential for volunteer leaders on association boards to actively support the executive director in their new role, facilitating a smooth transition and [...]
Encouraging association volunteer leaders to donate their time and expertise can significantly benefit the organization and foster a sense of community and shared purpose. Here are the top strategies for motivating and engaging new volunteer leaders to an association. 1. Clearly Communicate the Impact of Their Contributions Volunteers need [...]
Sometimes an association’s email marketing campaigns can become ‘cookie-cutter’ in style when regular communications regarding invoices, membership, and annual events come up. Repeating the same messages over and over. So, how do you keep your email marketing campaigns to members fresh, innovative, and meaningful – even when the content [...]
Understanding the roles of association task forces and committees is crucial for effective organizational governance. Both play important roles, but they have different functions, durations, and structures. Here's a guide to understanding their differences and also how they complement each other: Committees: Growth & Development Committees are permanent or [...]
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are important marketing strategies for an association looking to drive traffic and bring attention to its website. For many associations a combination of both SEO and SEM is ideal. But how are they different? SEO is a long-term investment marketing-wise [...]
