Promoting Board Interaction in Meetings

By |2024-12-19T11:24:40-06:00March 5th, 2015|

Being a board member is a significant responsibility and with that must come a commitment to be present and participate in board meetings. Easy to say, hard to do for some. Board meetings can be intimidating for some and getting involved isn’t always easy. You might not be comfortable [...]

Pre-Audit Planning: Getting Ready for the Yearend Audit/Review Engagement

By |2025-01-10T10:35:43-06:00February 12th, 2015|

How easy or hard, how long or short, how much or how little your association’s audit/review engagement 1 will be is in up to your organization—not the external accountant. You can take control of the audit process by meeting with the audit partner/manager and person doing the fieldwork—before the [...]

Finding the Right Person to Grow Your Association Membership

By |2024-12-19T13:21:41-06:00January 29th, 2015|

In the late 1970’s Dr. Robert Means identified four basic sales environments and the corresponding sales person motivational profiles most suited to each. It’s no surprise that he then determined that the success of a sales person was driven by correctly matching the sales person with the most appropriate [...]

What does Leadership look like?

By |2025-01-10T10:31:35-06:00January 22nd, 2015|

I have had the good fortune to attend some professional development sessions over the last few months and feel as though I have come away with a few gems of information that will not only allow me to do my job better, but also help me give advice to [...]

Building Better Boards: Recruitment and Retention of Board Members

By |2016-12-28T15:23:53-06:00January 8th, 2015|

The purpose of this article is to identify strategies to build your association through the recruitment and retention of better board members; these strategies can also be applied to volunteers who are potential board members. There are three cornerstone strategies to board building: Identify the gap between strengths and [...]

Developments in Digital Marketing for Associations & Members

By |2015-06-16T11:47:18-05:00December 11th, 2014|

Recently I had the good fortune of attending an international convention with one of our association management clients in Las Vegas. The convention had many educational sessions geared towards our client’s industry and one of those was a session on optimizing digital marketing. Although it was tailored to our [...]

The Value of Member Benefits

By |2025-01-10T10:36:38-06:00November 20th, 2014|

Recently, I attended the Canadian Society of Association Executives (CSAE) annual conference in Niagara Falls. A session on  “Today’s Missing Link for Explosive Growth” put on by Ed Rigsbee, author of the book “The ROI of Membership,” made me think about how we frame the features and benefits of [...]

Increasing Conference and Other Association Non-Dues Revenue

By |2017-07-10T14:11:24-05:00November 6th, 2014|

“Membership dues remain the largest single source of association revenue, but its share has been shrinking over the long term.” Dues average 41.4% of trade association revenue, according to an American Society of Association Executives (ASAE) report.1 So if membership dues - as a piece of the overall association [...]

Go to Top