Writing emails to members allows you to develop a more regular rapport, than you can build by sending letters in the mail. With this sort of potentially impersonal communication, tact will go a long way toward establishing a lasting and positive relationship with your members. Build a Trusting Relationship [...]
The average working adult is no stranger to paying bills. Whether it be a car payment, mortgage, or monthly subscription to your favorite magazine; they are not going to pay themselves. Luckily, many people usually only have their own bills to worry about. But imagine not only having to [...]
There tends to be a high turnover rate related to administrative positions in which Millennials are employed, especially in small companies and associations where there is limited room for growth. In fact, Millennials are known as the “job hopping generation” (see the article http://www.gallup.com/businessjournal/191459/millennials-job-hopping-generation.aspx ). How many times have [...]
Recruiting and identifying future association board members and leaders should not be a seasonal activity for associations, rather it should be top of mind all year long. Progressive associations add “future leadership” as a standing agenda item at every board meeting to keep this on everyone’s radar, instead of [...]
Knowing the basics of reading the numbers on a financial statement is essential to understanding the financial health of an association. Many people admit that accounting is not their area of expertise and therefore leave it to others (or the auditors) to explain what they are seeing on the [...]
CASL’s (Canada’s Anti-Spam Legislation) three-year transition period ends on July 1st, 2017. Before you celebrate our sesquicentennial, you might want to call your insurance broker, lawyer, and IT professional—plus, educate yourself and all your employees. What is CASL? On Canada Day 2014, CASL came into effect. It applies to [...]
Marketing your event by email is still an important way to get information to your members and other potential association event delegates. However, given that we receive so many emails every day, how can you make yours stand out from the crowd? Mobile Compatibility Mobile devices are becoming more [...]
Association Awards I recently attended an awards luncheon on behalf of one of our association management client for whom I serve as Association Manager. This association supports an annual award that recognizes students graduating from a technical program, and provides them with funds to purchase tools within their selected [...]
It goes without saying that every conference needs a web presence, so here are a few things to think about before starting to create your conference website. 1. Include it in Your Association Site or Create A Separate Site? This will depend on a few factors. How big is [...]
Just like a birthday or wedding anniversary, there are a number of events that occur annually. It is important to remember these yearly occurrences and how to uniquely prepare for them. What if someone forgot to buy a birthday cake or significant other did not stop to buy a [...]