Membership associations exist to serve their members. Ensuring members are satisfied and engaged should be a key priority for every association. To deliver on this, members must be able to express their support of the actions of the association. Membership satisfaction and feedback surveys help associations realize members’ wants [...]
New members should feel welcomed and receive guidance to connect with other members when joining an association. Making an association a welcoming environment is essential for recruiting new members but also for keeping the members you have! In this article, I will explore four essential components to increasing your [...]
In this interview, Sandra Harssar, an executive member of the Promotional Products Professionals of Canada (PPPC), discusses her journey as a board member and how the COVID-19 pandemic has affected association member engagement and involvement. Q: What prompted you to run for a position on the board? Sandra: I [...]
The membership directory is a useful tool for association members. Industry partners and stakeholders make use of it often. The directory is a great way to encourage and allow members to connect with each other and to build strong partnerships. There is a lot of thought and a lot [...]
What have I learned during March and April amidst the global economic pause and stay at home orders? I’ve learned that despite legislated closures, jobs lost, and event cancellations, association members are engaging with their associations more than ever! They want to be engaged and connected; they want to [...]
I recently spoke with an association member that was trapped on a cruise ship during the current COVID-19 pandemic. She shared with me some ideas that helped her keep in touch with her staff and clients while stuck on board. You can see her interview on The Big Story [...]
Canadian associations are often bilingual, meaning they offer membership programs and services in both official languages: French and English. In this context, members, potential members and industry partners are expecting bilingual service. It is the role of the association and its board to set policies and expectations for French [...]
An association’s reputation comes from the work of the association board of directors and its various committees. These groups are mostly responsible for ongoing the policies of an association. But the unsung heroes of the behind-the-scenes progression of an association are its task forces. What is a Task Force? [...]
Do you have a rewards card in your wallet? How about a mileage plus credit card for your favorite airline? A points system at the local grocery store? The world is full of rewards programs, and everyone is part of at least one of them. Association memberships are similar [...]
A new member’s first interaction with an association can make a lasting impression. There are a variety of different ways that you can onboard your members. It is important to personalize your member initiation to the particular needs of the new member based on what their expectations are. Every member relationship [...]
