Tips for New Association Member Onboarding

By |2020-10-14T14:34:28-05:00September 12th, 2019|

A new member’s first interaction with an association can make a lasting impression. There are a variety of different ways that you can onboard your members. It is important to personalize your member initiation to the particular needs of the new member based on what their expectations are. Every member relationship [...]

Introducing a new Membership Category to your Association

By |2020-10-21T15:14:28-05:00August 29th, 2019|

Associations often offer multiple membership categories to cover various backgrounds, entrance requirements and preferences within the association’s structure and membership base. Membership categories could be based on professional and/or educational backgrounds, years in the profession and working status among other criteria. Depending on the association’s structure and goals, membership [...]

The Message of Change – Content is as Important as Dissemination

By |2020-10-14T15:24:07-05:00June 20th, 2019|

It is critical that associations communicate openly to their members with information about events, staff and policy changes, publications, website updates and more. It is especially important to communicate with members regarding changes within the association. Even small modifications, like a minor change in schedule or location for a [...]

The Future of Association Membership – Bridging Generation Gaps

By |2020-10-21T15:16:15-05:00May 29th, 2019|

One of the challenges that faces associations today is working with different expectations from members depending on their age group. Particularly when associations have membership comprised of people from several different generations, it can be difficult to know how to tailor communication and membership offerings in order to satisfy [...]

The Evolution of the Modern Association: From Then to Now

By |2020-10-14T15:38:57-05:00May 23rd, 2019|

If you work for an Association Management Company (AMC), you are sure to work closely with at least a handful of associations every day. Some of these associations may have been around for several years, some for decades. But have you ever wondered how associations came to be, and [...]

Adding Value to Association Membership: Creating Two-Way Communication Opportunities

By |2020-10-15T08:16:08-05:00February 28th, 2019|

As stated in one of our previous articles, “Members are the lifeblood of associations. Without members, an association would cease to exist. An association’s members are its most valuable asset and bring the life, the drive, and the mission to associations.” An association should be using a variety of [...]

Managing Association Member Expectations: Is Your Member Database Doing Enough?

By |2020-10-21T15:17:47-05:00February 21st, 2019|

Members have come to expect a lot out of their associations these days. Many see membership in any organization as a give-and-take situation: they pay a monthly or annual fee, they receive the benefit of membership in return. The bottom line is that members always have expectations when they [...]

Why Survey Members of an Association?

By |2020-10-21T15:17:59-05:00February 7th, 2019|

Members are the lifeblood of associations. Without members, an association would cease to exist. An association’s members are its most valuable asset and bring the life, the drive, and the mission to associations. An association depends on a strong membership to ensure its continued success; therefore, it is important [...]

Association Membership Management Systems: Is it Time for a Change?

By |2020-10-21T15:19:18-05:00December 5th, 2018|

Thinking of switching membership management systems for your association? Here are a few things to consider before making the change. There are a variety of Association Management Systems (AMS) available. These systems are used for many association services, including membership signup, membership renewal, event registration, sales, and marketing. They [...]

What is the Best Way to Engage Association Members?

By |2020-10-21T15:19:51-05:00November 8th, 2018|

Member engagement means nurturing and managing relationships to increase an association’s membership volume, value, and retention, and it is critical for an association to break down what engagement looks like for them. Associations should focus on driving those activities that provide value to members, as well as those that [...]

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