How Associations and its Members can Continue to Work Efficiently in Quarantine

By |2020-10-29T09:16:47-05:00April 2nd, 2020|

I recently spoke with an association member that was trapped on a cruise ship during the current COVID-19 pandemic. She shared with me some ideas that helped her keep in touch with her staff and clients while stuck on board. You can see her interview on The Big Story [...]

Bilingualism in National Associations: How to Meet Member’s Expectations

By |2020-10-29T10:35:44-05:00March 19th, 2020|

Canadian associations are often bilingual, meaning they offer membership programs and services in both official languages: French and English. In this context, members, potential members and industry partners are expecting bilingual service. It is the role of the association and its board to set policies and expectations for French [...]

Association Task Forces

By |2020-10-29T11:16:08-05:00March 12th, 2020|

An association’s reputation comes from the work of the association board of directors and its various committees. These groups are mostly responsible for ongoing the policies of an association. But the unsung heroes of the behind-the-scenes progression of an association are its task forces. What is a Task Force? [...]

Introducing New Association Member Benefits

By |2020-11-12T11:03:27-06:00December 12th, 2019|

Do you have a rewards card in your wallet? How about a mileage plus credit card for your favorite airline? A points system at the local grocery store? The world is full of rewards programs, and everyone is part of at least one of them. Association memberships are similar [...]

Tips for New Association Member Onboarding

By |2020-10-14T14:34:28-05:00September 12th, 2019|

A new member’s first interaction with an association can make a lasting impression. There are a variety of different ways that you can onboard your members. It is important to personalize your member initiation to the particular needs of the new member based on what their expectations are. Every member relationship [...]

Introducing a new Membership Category to your Association

By |2020-10-21T15:14:28-05:00August 29th, 2019|

Associations often offer multiple membership categories to cover various backgrounds, entrance requirements and preferences within the association’s structure and membership base. Membership categories could be based on professional and/or educational backgrounds, years in the profession and working status among other criteria. Depending on the association’s structure and goals, membership [...]

The Message of Change – Content is as Important as Dissemination

By |2020-10-14T15:24:07-05:00June 20th, 2019|

It is critical that associations communicate openly to their members with information about events, staff and policy changes, publications, website updates and more. It is especially important to communicate with members regarding changes within the association. Even small modifications, like a minor change in schedule or location for a [...]

The Future of Association Membership – Bridging Generation Gaps

By |2020-10-21T15:16:15-05:00May 29th, 2019|

One of the challenges that faces associations today is working with different expectations from members depending on their age group. Particularly when associations have membership comprised of people from several different generations, it can be difficult to know how to tailor communication and membership offerings in order to satisfy [...]

The Evolution of the Modern Association: From Then to Now

By |2020-10-14T15:38:57-05:00May 23rd, 2019|

If you work for an Association Management Company (AMC), you are sure to work closely with at least a handful of associations every day. Some of these associations may have been around for several years, some for decades. But have you ever wondered how associations came to be, and [...]

Adding Value to Association Membership: Creating Two-Way Communication Opportunities

By |2020-10-15T08:16:08-05:00February 28th, 2019|

As stated in one of our previous articles, “Members are the lifeblood of associations. Without members, an association would cease to exist. An association’s members are its most valuable asset and bring the life, the drive, and the mission to associations.” An association should be using a variety of [...]

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