What to Include in Your Event Sponsorship Package?

By |2015-06-16T11:47:18-05:00February 5th, 2015|

Contacting and confirming sponsorships for your event can be one of the most nerve-racking steps in the event planning process, but being well prepared, will alleviate a lot of the stress. The Sponsorship Package (or Sponsor & Exhibitor Package) is your “pitch” to potential supporters. Don’t send this out [...]

Building and Maintaining Strong Relationships with Your Volunteers

By |2025-01-10T16:57:02-06:00January 15th, 2015|

Many of our clients rely on the work of volunteers to make their events a success. Volunteers are just as important as your attendees, exhibitors or speakers, yet they are often an afterthought. Here are some things to consider when recruiting, interacting and managing your volunteers. Create High Impact [...]

Calculating the True Cost of Food and Beverages

By |2015-06-16T11:47:18-05:00January 14th, 2015|

If the banquet menu price of a cup of coffee is $3, what does it really cost? In a downtown Toronto hotel with an 18% service charge (often referred to as a gratuity) it will end-up costing $4. How does that happen? In the case of Ontario, HST is [...]

Partnering with Hotels for a Successful Event

By |2025-01-10T11:10:04-06:00December 18th, 2014|

Are you an event manager? If so, have a glance through your emails and take notice of how much of your inbox traffic consists of messages from the hotel conference service manager at the hotel where you are planning your next conference or event. In a perfect world, these [...]

Start With Why – Key Questions to Ask Before Planning an Event

By |2024-12-19T13:25:51-06:00November 28th, 2014|

Too often, the obvious questions are the ones that are never asked. When planning a new event or starting the planning cycle for an annual one it is important to start by asking some key questions. Some baseline information is needed to provide a framework for making decisions during [...]

Work With a Destination Marketing Organization (DMO) to Save Time and Money

By |2017-07-10T14:11:30-05:00November 13th, 2014|

What would be your answer if someone offered to save you time and money in the planning of your conference/event? “YES, please!” Destination Marketing Organizations (DMO’s) can do just that. What is a DMO? The Destination Marketing Association International defines it as: Organizations charged with representing a specific destination [...]

Signature Events – A Way to Tell Your Story

By |2015-06-16T11:47:17-05:00October 31st, 2014|

One of the most important elements of a signature event is that it tells an organization’s story in a way that is compelling to current and potential donors or stakeholders. The greatest and most commonly missed opportunity of signature events is that they focus only on fundraising and miss [...]

Are You Looking to Improve Your Event Website?

By |2015-06-16T11:46:45-05:00September 12th, 2014|

I am guilty of creating an opinion about a company or event based on the quality of their website. Are you? My initial reaction and experience on the home page of a website could make or break whether I choose to hire a company, work with a supplier, or [...]

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