A number of key event planning tasks rely on a finalized program: marketing of the event, food and beverage planning, audio visual requirements, etc. Because of this, it is important to finalize the program as early on in the planning process as possible. The biggest component of finalizing a [...]

In my last two blog articles, Association Meetings and Conferences are Better with Physical Fitness Element, Part 1 and Part 2, I wrote about the importance of meeting the needs of participants in your event and association meetings by adding a physical activity component to the long days, and [...]

Congratulations, your association conference went off without a major hitch! Your booths are packed up, the registration desk is clear and your delegates are (you hope) frantically completing their post conference surveys. While it’s great to see that your delegates enjoyed your event, you now need to translate the [...]

One of my previous blog posts (Planning a Great Exhibitor Trade Show as Part of Your Next Conference) outlines the steps to guarantee a great experience for your exhibitors. You might have asked yourself, “but how do I get quality exhibitors to attend my trade show?”. The first thing [...]

Is there anything you can’t do on your mobile device these days? Most of your conference delegates will have a mobile device and it’s time to start taking advantage of them at your next conference. As an association management company, we’ve only recently started introducing event apps at our [...]

Every event planner will tell you that at some point in the planning process of their event the status of their hotel room block has kept them up at night. If you are planning a national or even a local event, managing a hotel room block will often be [...]

As an event planner you are often responsible for the communication of delegate registration for the conference. You have all sorts of marketing tactics to entice potential delegates to register, but what happens once they’ve actually registered? Communication with your delegate after he or she has registered is just [...]

Millennials; the generation of young adults currently spending their hours playing Pokémon Go and taking pictures of their whipped mocha coffee drink. The current view of Millennials is not great, if you go to google and search “Millennials are” the top results are “lazy”, “idiots” and “screwed”. Millennials are [...]

You have just invested a bunch of money to become a sponsor for an event. Great! You just received an email asking for a vector EPS version of your company logo. While larger organizations have the luxury of having a marketing department that can process these requests, what do [...]

“Food allergies affect as many as three to four percent of adults.” Government of Canada, Healthy Canadians. Food plays a central role in meetings, association conferences and events, and it is extremely important that event planner address food allergies safely and professionally. The first step to ensure that all [...]