Trade Show Booth Sales: Turning Leads into Exhibitors

By |2017-01-06T15:28:49-06:00January 5th, 2017|

One of my previous blog posts (Planning a Great Exhibitor Trade Show as Part of Your Next Conference) outlines the steps to guarantee a great experience for your exhibitors. You might have asked yourself, “but how do I get quality exhibitors to attend my trade show?”. The first thing [...]

Managing Hotel Room Blocks

By |2017-02-01T16:33:46-06:00October 27th, 2016|

Every event planner will tell you that at some point in the planning process of their event the status of their hotel room block has kept them up at night. If you are planning a national or even a local event, managing a hotel room block will often be [...]

Delegate Communication Leading up to Your Conference

By |2016-09-08T10:07:10-05:00September 8th, 2016|

As an event planner you are often responsible for the communication of delegate registration for the conference. You have all sorts of marketing tactics to entice potential delegates to register, but what happens once they’ve actually registered? Communication with your delegate after he or she has registered is just [...]

Millennials: The Next Generation of Event Attendees

By |2016-08-25T09:23:13-05:00August 25th, 2016|

Millennials; the generation of young adults currently spending their hours playing Pokémon Go and taking pictures of their whipped mocha coffee drink. The current view of Millennials is not great, if you go to google and search “Millennials are” the top results are “lazy”, “idiots” and “screwed”. Millennials are [...]

They asked for what kind of logo file?

By |2018-12-03T11:46:01-06:00August 18th, 2016|

You have just invested a bunch of money to become a sponsor for an event. Great! You just received an email asking for a vector EPS version of your company logo. While larger organizations have the luxury of having a marketing department that can process these requests, what do [...]

How to Address Dietary Requirements at Your Next Association Event

By |2024-12-19T11:11:30-06:00August 4th, 2016|

“Food allergies affect as many as three to four percent of adults.” Government of Canada, Healthy Canadians. Food plays a central role in meetings, association conferences and events, and it is extremely important that event planner address food allergies safely and professionally. The first step to ensure that all [...]

Creating the Menu for Your Event

By |2016-07-14T09:14:58-05:00July 14th, 2016|

You may have seen a few of our earlier blogs, Breaking Down your Food and Beverage Budget and Satisfying Your Delegates Appetite: Creating Your Conference Menu on a Limited Budget. This blog will expand on those ideas and focus on tips for creating the menu for your signature event. [...]

Averting A Tight Flip Disaster

By |2016-06-24T09:42:23-05:00June 30th, 2016|

Sometimes venue sales people do not understand the challenges of a tight flip caused by back-to-back events in their venues. A recent issue I experienced was finding out from a venue that they had sold our space for an unrelated event that was occurring IN BETWEEN our event programing. [...]

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