Attracting and maintaining sponsors is crucial for the financial sustainability of any association, but it's no easy task. Not only do association leaders need to identify potential sponsors, but they must also ensure that the sponsorship packages offered are flexible enough to fit a range of budgets—whether it’s a [...]
In the dynamic world of trade shows and association industry events, there's always something new to learn and someone new to meet. Recently, I had the unique opportunity to attend a competitor affiliate trade show as a guest, and the experience was nothing short of enlightening. Here’s a glimpse [...]
When we’re busy, organized and effective record-keeping often falls to the bottom of the list. In between emails or rushing from your day job to an evening Board meeting, you save a few important organizational documents in a new shared folder, call it “Misc” (miscellaneous) and call it a [...]
Sustainability is more than just a buzzword these days—it's something everyone should be paying attention to, including the events industry. As associations look to align with environmental and social goals, making an event more sustainable is no longer just a nice idea; it's essential. Plus, attendees love it when [...]
Association committees play a crucial role in the functioning and success of an organization. They can be structured to focus on various aspects of the organization's operations, member services, and strategic goals. Common types of association committees include executive, finance, awards, chapters, etc. Engaging association members to volunteer for [...]
Curating a new association event and seeing it come to fruition is exciting. Yes, logistically a new event can be a lot of work but the pay off is so worth it! There’s nothing more exciting then creating a new event that excites members and illuminates the value of [...]
In these uncertain economic times, associations tasked with organizing events encounter significant hurdles. However, here are some practical strategies and three essential tips for building resilience and adaptability. Tip #1: Get Smart with Financial Management Efficient event planning within budget constraints begins with a thorough financial assessment. Prioritize [...]
In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it's all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. Explore engaging platforms, mobile apps, and interactive tools to create a seamless experience [...]
Crafting an impressive booth design for an association's event is crucial for making a lasting impression, attracting attendees, and effectively conveying the association’s message. A well-designed booth can set you apart in a crowded event space and bolster theorganization's brand image. Here are five tips to help create an [...]
As a volunteer association leader, being present is not just about being seen, and physically showing up to wave the flag at your association’s Annual General Meeting (AGM), or Conference, it’s about being fully engaged in the moment. What Does it Mean to Be Present? Being present refers to [...]
