Members of associations across all professions are finding it increasingly difficult to rationalize membership and return on investment in belonging to an organization. They want new services offered by associations to help provide them with the tools they need as a professional. Association leaders, such as boards of directors, [...]
Association management has two primary areas of accounting that are highly important: financial and managerial accounting. It is important that association leaders must be familiar with both. Most association accounting tasks fall into one of the two categories, and although the two disciplines have a lot in common, they [...]
Marketers are storytellers, and gone are the days when it was a straight-up sales pitch, and customers would flock and buy. The narratives have changed from a long, tedious, lengthy detail list of features to quick, catchy, and compelling short messages that spark curiosity and enhance emotions. Apple did [...]
New to association management? So was I as of seven months ago. Stepping into my new role, I found it fascinating to learn how my personal life and related work experiences transferred into the association world. Yet, there was still a period of transition. Even though I felt supported [...]
Association members usually fall into two categories: mandatory and voluntary membership. While mandatory associations typically support regulated professions, voluntary associations can be a community of like-minded industry professionals, general enthusiasts, or businesses whose combined dedication allows the organization to exist. Membership recruitment comes into play for voluntary associations since [...]
Ever find yourself over-booked because you promised to help more than one person forcing you to be in multiple places at once? I know I have, and it can be a very stressful situation. Ever find yourself in the same situation working on association tasks where you have multiple [...]
Coming into the world of association event management offered many changes from my background in planning social events. I was used to working with one individual for any particular event, which changed to working with several individuals. What was once the bride for a wedding, or the couple for [...]
Even though it looks like we have weathered the pandemic, for now, the question about what the future holds continues to loom. How can associations continue to plan for the seemingly unplannable? One way to set yourself up for success is to have a plan B – or contingency [...]
Not many people roll out of bed daily asking: “How can I think strategically today as a volunteer board member”? All volunteer board members come to the board table with a skill set and a level of knowledge that benefits the association/profession with which they are involved. They are [...]
One of the biggest traits of a high-performing association is member satisfaction! But how do you quantify and obtain member satisfaction, ensuring all are satisfied with their investment in the association and that their opinions are of value? (See one of my past articles highlighting the characteristics of a [...]
