Congratulations on starting your journey as an association leader! Welcome to a very dynamic and fast paced environment, rich with adventure and problem solving. As you get started, your first tasks are to understand your role and equally, your association(s). Getting to know your association quickly requires a strategic [...]
Sustainability is more than just a buzzword these days—it's something everyone should be paying attention to, including the events industry. As associations look to align with environmental and social goals, making an event more sustainable is no longer just a nice idea; it's essential. Plus, attendees love it when [...]
Association committees play a crucial role in the functioning and success of an organization. They can be structured to focus on various aspects of the organization's operations, member services, and strategic goals. Common types of association committees include executive, finance, awards, chapters, etc. Engaging association members to volunteer for [...]
Curating a new association event and seeing it come to fruition is exciting. Yes, logistically a new event can be a lot of work but the pay off is so worth it! There’s nothing more exciting then creating a new event that excites members and illuminates the value of [...]
Communications is fundamental for fostering strong connections and engagement within associations. Among the multitude of communication channels available, email remains an essential pillar for associations. When used strategically, email marketing best practices can be a powerful tool for reaching members, promoting events, and driving action. In this article, I [...]
The old adage "knowledge is power" still stands true today in marketing. But what good is knowledge if it's not organized, analyzed, and outlined with a clear call to action? This is where marketing reports come into play. Marketing reports serve as the compass guiding associations through the ever-changing [...]
Associations, with their diverse array of stakeholders ranging from staff and leaders to volunteers, require seamless tools to streamline their efforts. Enter JotForm, a versatile online form builder offering an array of features tailored to meet the specific needs of associations. Event Registration Made Easy Organizing events lies [...]
In the complex world of association management, maintaining integrity, transparency, and accountability is paramount. Associations must prioritize the implementation of robust internal controls to safeguard assets, ensure regulatory compliance, and uphold ethical standards. Let’s delve into the intricacies of internal controls, highlighting their significance, components, and best practices. [...]
In the complex ecosystem of association leadership, the Board of Directors plays a critical role, acting as the brain trust that guides strategic direction and innovation. The infusion of diverse perspectives within the boardroom is not merely beneficial; it's a strategic imperative that catalyzes growth and adaptability. This [...]
A marketing dashboard is a practical e-tool that can provide significant value to an association by helping them effectively track and optimize their marketing efforts. But what is a marketing dashboard and how is it used? It is a visual representation of key marketing metrics and performance indicators [...]
