Have you ever taken a step back to consider whether your association membership database is performing at its peak for members? Have you thought about how migration to a new database could help increase workflow and productivity? Most importantly, is it user-friendly for your members? Migration can be simple [...]
In the association world, executive directors/Chief Staff Officers come and go. Sometimes it does not make sense to continue a relationship with an Executive Director for a variety of reasons and other times an association realizes the potential for excellence by making a change. In this article I’ll be [...]
Over the past year we have all adjusted to working in the virtual space. We made refinements to how we collaborated with colleagues, association boards, committees, or task forces. The transition from in person meetings to the virtual space was not easy. Now that the pandemic is winding down, [...]
Membership databases play a crucial role for the success of any association. Keeping track of membership information is important for organization and billing purposes. Most associations utilize some sort of membership system; whether it’s an online website, or the old school file cabinet, the information is kept somewhere. If [...]
One of the easiest ways for associations to keep their members updated on all the goings-on in their field or industry is through social media. Facebook and LinkedIn are great tools for connecting with members and sharing information, while Twitter and Instagram work well for generating buzz around events [...]
As an association management company, we are interested in presenting our clients with smart financial options. One thing we consistently monitor is when associations have enough cash to take advantage of some investment options. Circumstances can change quickly, certainly during the current economic state of the market, so these [...]
In an everchanging world, it’s important that an association’s board of directors prioritizes adapting to change. Creating an ethically sound process for board rulings, whether minor or major, is vital. I will be breaking down a strategy of using an ethical decision-making framework highlighted in the Directorprep.com article, “Ethics [...]
What does it take to be a good board chair? What skill set do you need and who do you partner with to fulfill the Vision & Mission of your association? The American Society of Association Executives (ASAE) and the Canadian Society of Association Executives (CSAE) provide training sessions [...]
Podcasts are everywhere these days—and for good reason. According to research from The Podcast Exchange, 30% of English-speaking Canadian adults listened to podcasts each month in 2020. And over 11 million Canadian adults listened to podcasts in 2020. Among these listeners, 47% are aged 18–34—a difficult-to-reach demographic. This article will [...]
In part one of Connecting your Association, we covered the communication styles and preferences of Millennials (generally born between 1981 and 1996). We learned that Millennials are attracted to the message and the WHY behind your association. This will draw them in and retain them as loyal members. While [...]
