For members, associations are a place where members can contribute, grow, and thrive, making them a community to many. Since being a part of a community is largely about being a part of something greater than oneself, building a community where association members gain a sense of belonging and connection is vital.
Below are four strategies association volunteer leaders can implement to foster a sense of belonging among their members.
1. New Member Onboarding
Since first impressions matter, onboarding new members effectively is imperative for fostering a sense of belonging among members. When members feel welcomed and included, they are more likely to stay a member and an active participant of their community. Effective onboarding can be achieved through introducing new members to others, so they have a chance to connect with other members. This can be achieved through web conferencing platforms, events, social media, or newsletters. Whatever channel of introduction chosen, the goal is to give members the opportunity to get to know each other and feel part of a community.
2. Foster Inclusivity and Diversity
The most effective way to foster inclusivity in an association is inclusive leadership. Inclusive leadership is a style based on appreciating and valuing the various opinions, experiences, and perspectives of its members. As leaders typically set the tone of the association, having a style that promotes and celebrates the diversity of its members, ensures all voices will be heard and included. These are vital aspects for the inclusion and sense of community amongst all members. Using inclusive language and self-education are great starting points to achieve the above.
3. Recognize and Celebrate Members
When members feel appreciated, they are more willing to engage and participate in the association. This increase in participation not only builds a stronger community, but it also raises member engagement rates. Appreciated members are more likely to remain with the association, boosting member retention. Most importantly involved members can more easily find their place and role in their association, better establishing the community. Member recognition and celebration can be done through the celebration of milestones, recognizing, and celebrating member anniversaries, highlighting member achievements, or providing professional development opportunities. This recognition demonstrates to members they are a valuable member of the association and therefore, community.
4. Understand Member Needs
Understanding members’ needs is essential for fostering a strong and engaged community. More engaged members create more opportunities for connection and collaboration in the association.
Below are three effective strategies to gain insight into your members’ needs.
1. Conduct Regular Surveys
Conducting regular surveys, whether it be it be member satisfaction surveys, post event surveys or annual member feedback surveys, provide an opportunity for members to rely on their overall satisfaction with the association and most importantly highlight the areas of improvement. Once you receive feedback from these surveys, use the results to gauge where the association needs to update or set new goals.
2. Utilize Data Analytics
One of the best quantitative ways to understand member needs is to utilize your available data analytics to track member engagement. This can be tracked through member engagement in emails, online forums, and email open click rates as these signify a member’s overall satisfaction with an association. Understanding members’ needs with content, and tracking overall patterns is a great way to ensure you not only understanding these needs but also addressing and meeting them.
3. Ask Directly
Perhaps one of the most vital strategies to gauge member needs can be done by asking them directly. This can be accomplished through feedback channels. A Feedback channel can come in the form of an online forum or poll or survey. The goal here is to provide an opportunity for feedback.
With a combination of new member onboarding, an inclusive and diverse membership, recognition and celebration of members and a thorough understanding of member needs, you can ensure you build a strong community for members. Through this community, you will foster a sense of inclusivity and belonging among all members.