Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
Six Steps to Elevate Your Association’s Content Creation Strategy
As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence [...]
Embrace the Cloud: Using SharePoint with Association Boards
High-performing association board members are busy enough. Volunteer boards put trust into their association staff to maximize efficiencies and make the [...]
Should Your Association Conduct a Needs Assessment?
Within every association, there is a need to evaluate what is currently being achieved against what is desired to be achieved. [...]
How to Use Events to Grow Your Association’s Membership
Event planning should always be done with membership recruitment top of mind. To attract potential members to your association's event, you [...]
The Importance of Conflict of Interest Policies within an Association’s Board
Each Board member brings to the Board a special set of skills and life experiences. Volunteering is the lifeblood of not-for-profit [...]
Hiring Interns: How it Benefits an Association
As an association, it’s important to stay relevant, innovative, and invested in the future of our industry. Hiring interns can help [...]
Understanding Your Association’s Budgets and Cashflow
Budgets and cashflow analysis are important management tools to allow an association to properly manage their performance, allowing them to plan [...]
What Associations Can Learn from Regret
Your association board has been approached to make a statement about Equity, Diversity, and Inclusion (EDI/DEI). In feeling the pressure to [...]
How to Handle the Loss of an Association’s Accounting Software
In today's world, we rely on technology, software, and automation for a lot of our work. It is no different in [...]
Learning Management Systems for Associations
A learning management system is a software application for the administration, documentation, tracking, reporting, automation, and delivery of educational courses, training [...]
A Practical Guide on How to Structure Your Remote Workday as an Association Leader or Volunteer
For association board members or directors, it becomes essential to have proper communication and productivity in a virtual or remote setting [...]
Is it Time to Introduce a New Program or Service to Your Association?
Members of associations across all professions are finding it increasingly difficult to rationalize membership and return on investment in belonging to [...]
The Difference Between Financial and Management Accounting, and Why Should an Association Leader Know This
Association management has two primary areas of accounting that are highly important: financial and managerial accounting. It is important that association [...]
Transforming Your Association Marketing Through Compelling Storytelling
Marketers are storytellers, and gone are the days when it was a straight-up sales pitch, and customers would flock and buy. [...]
Stepping Into Association Management- Roles and Responsibilities
New to association management? So was I as of seven months ago. Stepping into my new role, I found it fascinating [...]
Association Membership Recruitment
Association members usually fall into two categories: mandatory and voluntary membership. While mandatory associations typically support regulated professions, voluntary associations can [...]
Managing Tasks to Meet Association Needs
Ever find yourself over-booked because you promised to help more than one person forcing you to be in multiple places at [...]
How to Apply Knowledge from Social Events to Association Events
Coming into the world of association event management offered many changes from my background in planning social events. I was used [...]
Preparing for the Unexpected – Contingency Plans for Association Events
Even though it looks like we have weathered the pandemic, for now, the question about what the future holds continues to [...]
Readiness – Is Your Board Ready to Think Strategically?
Not many people roll out of bed daily asking: “How can I think strategically today as a volunteer board member”? All [...]