Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
The Association Coordinator – A Vital Role Part 1
It’s Monday morning, you are in line for coffee at your favorite local coffee shop and as the barista hands you [...]
Being Present as an Association Leader Right Here, Right Now
As a volunteer association leader, being present is not just about being seen, and physically showing up to wave the flag [...]
Tips for Association’s When Workflow is Inconsistent
In the association industry, it is not uncommon to experience inconsistent workloads. Sometimes, you find yourself overloaded with tasks, while at [...]
Top 3 Tips For Creating Emails Members Will Actually Open
When managing an association, communication is one of, if not the most important components of ensuring engagement with your members. Since [...]
Clarity – How it Relates to Associations
Clarity is a cornerstone to working with associations. It is hard to function well without it. Being an Association Manager and [...]
Recognizing the Value of Board Members as Volunteers
"Volunteers do not necessarily have the time; they have the heart." – Elizabeth Andrew. Recently I saw a post on an [...]
The Value of Association Values
Young people increasingly prioritize working for, buying from, and involving themselves with companies and organizations that align with their values [1], [...]
Lead with PRIDE! – What Associations can learn from observing pride month
Did you know that June is celebrated globally by many as Pride month? You may have noticed at your local supermarket, [...]
The Benefits of AI for Associations
Technology today is essential to everybody and, more so, small associations that must operate efficiently. The boom of Artificial Intelligence (AI) [...]
Top Five Tips: Overcoming Obstacles in Association Event Planning
There is nothing more thrilling for an association event manager than the excitement and hustle involved in curating a great event. [...]
How Email Marketing Benefits an Association?
Email Marketing is an excellent tool for an association marketing strategy. It allows you to connect with your members and helps [...]
Strong Communications is the Foundation for a Successful Association Event
Working professionally in the events industry since 2016, my greatest learning has been how essential effective communications is for a successful [...]
Association Events: Tips for Finding the Right Venue
Half the battle in organizing a successful association event such as an awards ceremony, trade show, conference, or symposium is choosing [...]
Maximizing an Association’s Service Delivery
I recently took part in an association’s strategic planning session. The goal of the session was to create a three-year strategic [...]
Recruit the Youth: Association Board Leadership
Association Boards must be constantly evolving and advancing to stay relevant in their respective industries. This article explains why the youth [...]
The Importance of Fostering Relationships Between an Association’s Board & Staff
“The unique and multifaceted relationship between the board and its executive is perhaps the most important relationship leading to organizational success [...]
Understanding the Structure of a Board & Your Role
As an association leader, understanding your volunteer role on a not-for-profit Board is being aware of your job description. Not only [...]
Key Messages: An Effective Communications Tool for Associations
Key messages are often viewed by associations as the ‘break glass in case of emergency’ go-to tactic when in crisis communications [...]
Dear Female Association Leader: You are Enough
You are a female association volunteer leader who has just taken charge of reviewing and updating the association’s Policies and Procedures. [...]
How a Manual Accounts Payable Process Affects Your Association
Human error is a common problem that affects many associations in different aspects, including manual accounts payable entry. It's essential to [...]