Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
Top 3 Tips For Creating Emails Members Will Actually Open
When managing an association, communication is one of, if not the most important components of ensuring engagement with your members. Since [...]
Clarity – How it Relates to Associations
Clarity is a cornerstone to working with associations. It is hard to function well without it. Being an Association Manager and [...]
Recognizing the Value of Board Members as Volunteers
"Volunteers do not necessarily have the time; they have the heart." – Elizabeth Andrew. Recently I saw a post on an [...]
The Value of Association Values
Young people increasingly prioritize working for, buying from, and involving themselves with companies and organizations that align with their values [1], [...]
Lead with PRIDE! – What Associations can learn from observing pride month
Did you know that June is celebrated globally by many as Pride month? You may have noticed at your local supermarket, [...]
The Benefits of AI for Associations
Technology today is essential to everybody and, more so, small associations that must operate efficiently. The boom of Artificial Intelligence (AI) [...]
Top Five Tips: Overcoming Obstacles in Association Event Planning
There is nothing more thrilling for an association event manager than the excitement and hustle involved in curating a great event. [...]
How Email Marketing Benefits an Association?
Email Marketing is an excellent tool for an association marketing strategy. It allows you to connect with your members and helps [...]
Strong Communications is the Foundation for a Successful Association Event
Working professionally in the events industry since 2016, my greatest learning has been how essential effective communications is for a successful [...]
Association Events: Tips for Finding the Right Venue
Half the battle in organizing a successful association event such as an awards ceremony, trade show, conference, or symposium is choosing [...]
Maximizing an Association’s Service Delivery
I recently took part in an association’s strategic planning session. The goal of the session was to create a three-year strategic [...]
Recruit the Youth: Association Board Leadership
Association Boards must be constantly evolving and advancing to stay relevant in their respective industries. This article explains why the youth [...]
The Importance of Fostering Relationships Between an Association’s Board & Staff
“The unique and multifaceted relationship between the board and its executive is perhaps the most important relationship leading to organizational success [...]
Understanding the Structure of a Board & Your Role
As an association leader, understanding your volunteer role on a not-for-profit Board is being aware of your job description. Not only [...]
Key Messages: An Effective Communications Tool for Associations
Key messages are often viewed by associations as the ‘break glass in case of emergency’ go-to tactic when in crisis communications [...]
Dear Female Association Leader: You are Enough
You are a female association volunteer leader who has just taken charge of reviewing and updating the association’s Policies and Procedures. [...]
How a Manual Accounts Payable Process Affects Your Association
Human error is a common problem that affects many associations in different aspects, including manual accounts payable entry. It's essential to [...]
How to Build an Association Crisis Communications Checklist
Let’s face it; no association wants to go into crisis communications mode. But ultimately most will face an internal or external [...]
Balancing Different Volunteer Preferences on Association Boards of Directors
Coming out of the pandemic, I have noticed a divergence amongst Board members as to when they’re available to volunteer. Some [...]
Simple Association Membership Calculations: Renewal Rate
One of the biggest indicators of an association’s health and longevity is their member renewal rate. A member renewal rate is [...]