Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
Building Better Boards: Recruitment and Retention of Board Members
The purpose of this article is to identify strategies to build your association through the recruitment and retention of better board [...]
Partnering with Hotels for a Successful Event
Are you an event manager? If so, have a glance through your emails and take notice of how much of your [...]
Developments in Digital Marketing for Associations & Members
Recently I had the good fortune of attending an international convention with one of our association management clients in Las Vegas. [...]
Wonderful One-Stop Resource for Associations—Especially Registered Charities
You do not have to be a Christian or a member to benefit from a wealth of free resources available from [...]
Start With Why – Key Questions to Ask Before Planning an Event
Too often, the obvious questions are the ones that are never asked. When planning a new event or starting the planning [...]
The Value of Member Benefits
Recently, I attended the Canadian Society of Association Executives (CSAE) annual conference in Niagara Falls. A session on “Today’s Missing Link [...]
Work With a Destination Marketing Organization (DMO) to Save Time and Money
What would be your answer if someone offered to save you time and money in the planning of your conference/event? “YES, [...]
Increasing Conference and Other Association Non-Dues Revenue
“Membership dues remain the largest single source of association revenue, but its share has been shrinking over the long term.” Dues [...]
Signature Events – A Way to Tell Your Story
One of the most important elements of a signature event is that it tells an organization’s story in a way that [...]
Planning A Conference With A Limited Budget – How and Where to Cut Costs
Most associations or small organizations are given a limited budget to work with when planning their conferences but you should never [...]
How to Create Value for Association Members – Face to Face Networking
How do your members measure value? How do you sell value to your members? A question that comes up often when [...]
Improve Board Effectiveness; Use a Planning Calendar
The purpose of this article is to help boards to be more effective by focussing on the big picture—not on routine [...]
Association Partnerships
Associations are in the partnership business - they bring people together. No matter the structure or level of formality of the [...]
Make Board Meetings More Productive Using A Consent Agenda
Using a consent agenda can make your board meetings shorter and more productive. It achieves this by combining routine meeting motions [...]
Considering Engaging an ‘Independent’ Contractor? A Few Things Your Association Should Know
As Canada’s most connected event and association management company we are pleased to publish guest blogs by our partners. This post [...]
Are You Looking to Improve Your Event Website?
I am guilty of creating an opinion about a company or event based on the quality of their website. Are you? [...]
Board Resource Prioritization to Achieve Strategic Goals
The role of an association’s board of directors (board) has two main objectives. The primary is to be the strategic thinkers [...]
What’s In Your Board Members’ Binders?
In this article we’ll share with you the contents of the board member’s binder that we have developed for our association [...]
Attracting and Evaluating Great Venue Proposals for Your Next Event
Some events are held at the same venue year after year, and others, such as national association conferences, move to a [...]
What’s in a name?
As Canada’s most connected event and association management company we are pleased to publish guest blogs by our partners. This post [...]