Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
Communicating Information to New Association Members – What and How
A lot of time and money can be spent on attracting new members to your association. Once a new member has [...]
Event Cancellation and Keynote Speaker Insurance
The cancellation of the 2012 New York City Marathon, due to Superstorm Sandy, was disappointing to the approximately 47,000 runners who [...]
Diversity in the Association Boardroom
Association boards are given the responsibility of taking the best interest of its collective membership into consideration while making knowledgeable and [...]
Where Did I Save That? – Increase Efficiency with A Standardized File Structure
Anyone who has ever taken over a position from someone else knows that everyone has a unique way of filing electronic [...]
Event Timeline: Keeping track of the big day
When planning an event it is an industry standard to create a critical path to help keep you on track and [...]
Five Ways to Increase Association Board Member Engagement
One of the challenges facing associations today is association board member engagement. It’s critical that board members feel engaged and are [...]
Preparing for Association Board Meetings
One of my roles within our association management company is to prepare for and attend our client board meetings. I regularly [...]
Which Marketing Strategy Is Right For Your Association?
Where do you get the biggest return for association marketing today - traditional or digital media? I was sitting in a [...]
Turning Around Frustrated Volunteers
Even for the best run associations, inevitably a bump in the road will appear, seemingly out of nowhere. A variety of [...]
Planning a Great Event Begins with the Program
When planning an event, it is crucial to have your final program or event agenda determined early. A tough challenge in [...]
How Good Is Your Association Record Keeping?
A standardized file folder naming system, for both electronic and hard copy/paper documents, has many benefits that go beyond making it [...]
Including the Introvert in Your Event Planning Process
More often than not meetings and conferences are aimed at those who thrive in an environment full of people. There is [...]
Bring Some Life Back Into Your Sponsorship Packages
As event planners we are often responsible to create and solicit sponsorship packages as part of an event. Clients will often [...]
Never Forget the Importance of a Thank You
There are many urgent items that need to be completed in order to wrap up an event and it is important [...]
The True Value of Association Volunteers
Volunteers are the life-blood of most associations and are crucial to the overall success of the organization. What is their time [...]
Sales Tax on Association Sponsorships and Tradeshow Booths
Sponsorships The Canada Revenue Agency (CRA) has a published a guide GST/HST Information for Non-Profit Organizations; however, its section on sponsorships [...]
Event Planning – Who’s the Boss
As an event manager, we are contracted by an individual on behalf of an organization who we refer to as our [...]
Money Saving Techniques for Association Executive Travel and Meetings
Generating revenue and controlling expenses are the keys to ensuring the overall health of your association. For national associations that meet [...]
Insurance: What Event Planners Need to Consider When Organizing an Association Event
Your organization or association needs the protection insurance offers, for all of its events, even if you believe “there is no [...]
Event Planning Without Advance Notice
Have you ever been in the situation where the funding you requested to host an event comes in at the final [...]