Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
How Bad Design Can Hurt Your Event
Event budgets can often be tight so cutting professional design out of the event budget is sometimes seen as an easy [...]
Executing a Mobile Tour at an Association Conference
In my last blog Incorporating Mobile Tours Into Your Conference Program, I talked about how to decide if mobile tours are [...]
Incorporating Mobile Tours in Your Conference Program
We are seeing more and more association conferences incorporate mobile tours as part of their conference programming. A mobile tour is [...]
How Does Your Association Keep Up with Industry Trends?
Trends. How do associations stay in touch with them and remain current in the rapid world of change? I recently attended [...]
My First In-Person Association Board Meeting
Getting Comfortable After working as an association coordinator for six months, I am starting to feel comfortable in my role. I [...]
Association Leadership Creates A Top Performing Association
One key is the relationship between the board chair and chief staff officer The best sign of a healthy association is [...]
Internal Data Breaches, Human Error and No-Cost Cyber Security Tactics for Your Association
One in four security breaches are caused by human error, according to IBM’s 2016 Cyber Security Intelligence Index. Could one person’s [...]
Speaker Agreements – The Key to a Great Association Event
An event planner’s relationship with a speaker for an association conference often starts with a formal speaker agreement. With this being [...]
Be OPEN with Association Members – Four Ways to Meet their Expectations
Have you ever been in a situation where you walked into a room and didn’t know anyone? Not only were you [...]
Four Ways to Prepare for a Board Position
It can be exciting to find out that a new slate of directors has been nominated to serve on your association’s [...]
Six Things to Do and Four to Avoid When Using Social Media For Your Association
After Introducing Social Media to a Reluctant Association, you need to figure out how best to take advantage of it. When [...]
How to Effectively Manage Accounts Receivable
Cash flow is one of the most important aspects of managing an association. One key element of proper cash flow management [...]
Association Membership Renewals: Are You Ready?
For those of us who work in the association management world, mid-November to January is our busy time of year due [...]
Simplifying the Venue Selection Process
Your association may be in the habit of sending out Requests for Proposals for every event that you host, and we [...]
Icebreakers for Boards – Improving the Effectiveness of Association Board Meetings
Have you attended meetings where you didn’t know anyone in the room? Perhaps you simply knew the name of the person [...]
Communication and Like-Mindedness: Starting out on the Right Foot in the Association Management World
Starting a new job can be scary, but jumping into the association management world was certainly a challenge that I was [...]
In-Person vs. Teleconference Association Annual General Meetings Which is the Better Method?
Recently we were in a situation where a regularly planned in-person Annual General Meeting (AGM) for a national association couldn’t take [...]
Association Collaboration – Is Your Association Partnering for Success?
Connecting people and collaborating with others are two of the things I enjoy most about the work that I do with [...]
Increasing Association Cyber Security on a Budget of $0
October is National Cyber Security Awareness Month. The purpose of this article is to make you aware of prioritized doable and [...]
Marketing Your Association Event Beyond Your Membership Base
When marketing an association event, the primary audience is the association’s membership. This makes sense as they make up the majority [...]