Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
Improving Your Run of Show: Interviewing the Expert Technicians
A Run of Show, is a document that contains all the on-stage details of your show/event. It often includes things like [...]
When to introduce a new product or service to your association
Member retention is an important area of focus for every association. Ensuring that your members are receiving value for their membership [...]
How to Write Things That Will Actually Get Read – Part 2
Recently, I was on a call regarding anti-spam legislation (for more information). The mandated “Unsubscribe” button make me think about how [...]
Selecting A Credit Card Processor for Your Association
Sixty to seventy-five percent of the revenue received by our association management clients is by way of credit card payment. If [...]
Planning Association Events – Are You Changing Enough?
Have you ever had a new planning committee member join and ask why a certain component of the event is done [...]
The Board Meeting Menu: Tips on How to Create a Streamlined Agenda for a Successful Association Board Meeting
When you go to a restaurant, you expect your experience to be organized and in order. You expect things such as [...]
Association Accounting Versus Business Accounting – What’s the Difference?
Association accounting is an area that may be confusing to some because the standards are slightly different than for a typical [...]
Why your association should use a graphic standards guide
What is a graphic standards guide? A graphic-standards guide, (which can also be knowns as a brand style guide, brand identity guide, [...]
The Role of the Administrative Support in an Association Office
I am frequently asked, “What is it that you do for work?”. When I tell people I work for Strauss Event [...]
Member Retention & Personality Types
Member retention is very important for the long-term viability of every association (we discussed this in a previous article that can [...]
Not Your Typical Gala Event: The Logistics of a Van Gifting
For most, taking a sick day as a child, and even as an adult, surely included watching an episode or two [...]
Managing Change within an Association
Change is a broad concept for associations and association leaders to work through. The world is changing at an alarming pace, [...]
Three Tips to Prepare for a Smooth Membership Audit
Professional associations and colleges often require members to maintain continuing education points (CEPs) throughout their career to ensure that they remain [...]
Benefits of Renewing Membership
We are now living in a frequently evolving world where there are constant changes taking place all the time, all around [...]
Is Your Association A High-Performance Association?
Has the performance of your association been thoroughly evaluated? How do you know if it is time to begin the process [...]
“We Have Met the Enemy, and S/He is Us”: Reducing Damage from Accidental Data Losses and Preventable Theft
Associations are tempting targets for hackers. The two most valuable assets that make associations tempting targets for hackers are lists of [...]
Association Event Planning Tips – An In Depth Interview with DMOs
Event managers partner with a number of suppliers to ensure the success of an association conference or special event. One of [...]
The More You Know: How to Better Support the Board with Greater Association Knowledge
Everyone has room to grow when it comes to learning more about their workplace and environment. While some people may choose [...]
How QuickBooks Can Work for Your Association
No matter what type of association you are managing, keeping accurate financial records is essential. Keeping your accounting records organized is [...]
The Importance of Association Policy and Procedure Manuals
Do your staff know the difference between policies and procedures? Policies are the rules for the association. They state appropriate standards [...]