Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
Connecting your Association: Part 1—Millennial Communication
As the Communications Specialist on staff at an association management company (AMC), my role is to create relevant and eye-catching content [...]
Privacy in a Pandemic
Throughout the past year, we have placed health and safety as the highest priority. However, we must remain vigilant of privacy [...]
Make Meaningful Connections with Association Volunteers
Our Passions Give us Purpose People volunteer for associations to contribute to a cause that directly impacts their community. It [...]
A Board Role—How Can You Provide the Commitment the Organization Needs from You?
My husband, Jarred inspired me to write this article. Jarred is a board volunteer. Earlier this year, he became Board President [...]
Six Common Blogging Pitfalls and How Your Association Can Avoid Them
You have made the decision to start a blog for your association. You probably already know the many benefits of blogging [...]
The Organized Association Leader
Going about our regular routine during COVID-19 is challenging since the only constant right now is change. As an association leader, [...]
Managing Cash Flow During Crisis
Cash flow is an important concept for association staff, volunteers, and leaders to understand especially for small or medium sized associations. [...]
Making Impressions and Building Association Relationships with LinkedIn
As an association leader, you are interconnected with other leader and members in your industry. LinkedIn is a great way to [...]
Hosting an Association Meeting in Quebec? You Must Collect Québec Sales Tax!
This article will summarize what a non-profit association should know when registering for Québec Sales Tax (QST) after hosting events in [...]
The Virtual Conference—Is This the Future of Events?
In August, I attended my first virtual conference. This two-day conference had keynote speakers, breakout sessions, and a trade show floor. [...]
The Pandemic Presents Opportunities for Partnership
Pandemic planning was NOT part of my vocabulary at the beginning of 2020. Earlier this year, an association we manage had [...]
Association Membership Surveys, Satisfaction, and Retention
Membership associations exist to serve their members. Ensuring members are satisfied and engaged should be a key priority for every association. [...]
Case Study: Leading a Long-Time Client into a Virtual World
A long-time client who holds an annual educational conference for its professional members did not want to lose a year of [...]
The “Dreaded” AGM: How to Attract Association Members
I recently received an invitation to an annual general meeting (AGM) for an association of which I am a member. My [...]
How to Make New Association Members Feel Welcomed
New members should feel welcomed and receive guidance to connect with other members when joining an association. Making an association a [...]
Maximizing the Potential Benefit of Attending an Association’s Virtual Conference
In a world where the show must go on, a new and increasingly popular avenue is virtual conferences. We are seeing [...]
Is It Time Your Association Hosts an Indigenous Sharing Circle?
Our society is currently adapting to the restrictions and guidelines of the COVID-19 pandemic while confronting the systematic oppression of Black, [...]
Association Ethics for Staff and Volunteers
Ethical behaviour means acting in ways that are consistent with behaviours that society, individuals, and businesses have deemed to be “proper” [...]
How Association Leaders Can Boost Morale During a Pandemic
As we continue to live and work through the COVID-19 pandemic, it is more important than ever for association leaders to [...]
Six Points to Remember When Redesigning Your Association’s Website
Redesigning a website takes a lot of planning and forethought. There are a lot of small details that can distract you [...]