Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
Board Orientation Manuals: The First Steps to a Successful Association Board
Board orientation manuals are crucial to all association board members. A board orientation manual is the ultimate resource for existing board [...]
Hybrid Events Are on the Horizon
As we transition back to a version of normalcy thanks to the vaccines, your association will be looking to reopen in [...]
Work Balance—How to Work Hard and Avoid Burning Out as an Association Volunteer Leader
Many volunteer board leaders have noticed that no matter how much hard work they contribute, the outcome does not reflect the [...]
Board Recruitment: Pandemic Style
Without seeing one another in-person, building connections is a difficult thing to do. How do you find the future leaders for [...]
How to Choose and Use Association Communication Channels Efficiently
Associations are unique. They exist for different purposes, serve different professions or industries, and represent different kinds of membership. That’s why [...]
When Can We Hold Events in 2021?
While continuously adapting, we are proud to have made it through the hardships of countless event cancellations and closures over the [...]
Connecting your Association: Part 1—Millennial Communication
As the Communications Specialist on staff at an association management company (AMC), my role is to create relevant and eye-catching content [...]
Privacy in a Pandemic
Throughout the past year, we have placed health and safety as the highest priority. However, we must remain vigilant of privacy [...]
Make Meaningful Connections with Association Volunteers
Our Passions Give us Purpose People volunteer for associations to contribute to a cause that directly impacts their community. It [...]
A Board Role—How Can You Provide the Commitment the Organization Needs from You?
My husband, Jarred inspired me to write this article. Jarred is a board volunteer. Earlier this year, he became Board President [...]
Six Common Blogging Pitfalls and How Your Association Can Avoid Them
You have made the decision to start a blog for your association. You probably already know the many benefits of blogging [...]
The Organized Association Leader
Going about our regular routine during COVID-19 is challenging since the only constant right now is change. As an association leader, [...]
Managing Cash Flow During Crisis
Cash flow is an important concept for association staff, volunteers, and leaders to understand especially for small or medium sized associations. [...]
Making Impressions and Building Association Relationships with LinkedIn
As an association leader, you are interconnected with other leader and members in your industry. LinkedIn is a great way to [...]
Hosting an Association Meeting in Quebec? You Must Collect Québec Sales Tax!
This article will summarize what a non-profit association should know when registering for Québec Sales Tax (QST) after hosting events in [...]
The Virtual Conference—Is This the Future of Events?
In August, I attended my first virtual conference. This two-day conference had keynote speakers, breakout sessions, and a trade show floor. [...]
The Pandemic Presents Opportunities for Partnership
Pandemic planning was NOT part of my vocabulary at the beginning of 2020. Earlier this year, an association we manage had [...]
Association Membership Surveys, Satisfaction, and Retention
Membership associations exist to serve their members. Ensuring members are satisfied and engaged should be a key priority for every association. [...]
Case Study: Leading a Long-Time Client into a Virtual World
A long-time client who holds an annual educational conference for its professional members did not want to lose a year of [...]
The “Dreaded” AGM: How to Attract Association Members
I recently received an invitation to an annual general meeting (AGM) for an association of which I am a member. My [...]