Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
Top Ten Ways To Increase Engagement Among Members With Social Media
Social media is an essential tool for associations looking to further engage their members. Platforms like Facebook, LinkedIn, and Instagram, provide [...]
How to Keep Your Association’s Digital Presence Fresh in 2025
The start of a New Year always brings an air of opportunity—a chance to reset and refocus. While many associations concentrate [...]
Building Stronger Communities Within An Association Through Social Media
Building a sense of community within an association is key to increasing engagement, collaboration and for long-term success of the association. [...]
Effective Email Marketing Strategies for Associations
As we head into a New Year, it’s important for associations to review its current email marketing strategies and see where [...]
Maximizing Committee Effectiveness: A Strategic Guide for Chairs
Committees play a pivotal role in the governance and operational efficiency of associations. Their effectiveness hinges on the strategic engagement of [...]
The Impact of Technology on Association Marketing
Today, technology offers tools that enhance communication and allow greater personalization of the member experience. Customer Relationship Management (CRM) systems allow [...]
Artificial Intelligence: A Gamechanger for Meeting Minute Takers For Association Board Meetings
Ensuring association Board meetings are documented accurately and efficiently is crucial. Traditionally, minute-taking has been a time-consuming task, requiring meticulous attention [...]
Mastering Your First Annual General Meeting: A Guide for New Board Chairs
Stepping into the role of a Board chair and hosting your first association Annual General Meeting (AGM) can be a daunting [...]
How to Create Sponsorship Packages That Speak to Everyone
Attracting and maintaining sponsors is crucial for the financial sustainability of any association, but it's no easy task. Not only do [...]
Expert Strategies for Successful Multi-Day Association Trade Shows and Events
Planning a multi-day trade show can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and [...]
5 Tips to Keeping Your Volunteer Planning Committee Engaged
One thing I’ve come to realize in my line of work is that an engaged and organized volunteer committee is a [...]
The Importance of Financial Transparency in Associations
Financial transparency is crucial for associations looking to build trust, enhance credibility, and foster engagement among their members. By openly sharing [...]
Building a Strong Community: Fostering A Sense of Belonging Among Association Members
For members, associations are a place where members can contribute, grow, and thrive, making them a community to many. Since being [...]
Transitioning From An Association Task Force To A Committee
Knowing when it’s time to transition from an association task force to a committee is vital to the success of any [...]
‘Priming the Pump’ is Key to Valuing Board Members and Ensuring Future Association Success!
I remember fondly, the activity of setting up the water pump to draw water from a nearby lake every spring at [...]
Ten Questions Volunteer Board Leaders Should Ask Their Auditors
Volunteer Board leaders have a fiduciary duty to ensure the financial health and compliance of their associations. Engaging with external auditors [...]
How To Stay Motivated As An Association Volunteer Leader During Challenging Times
In times of uncertainty and challenge, whether due to global events, personal struggles, or change within your organization, it can be [...]
Successfully Onboarding a New Executive Director: A Guide for Association Volunteer Leaders
The appointment of a new executive director marks a significant milestone for any association, symbolizing a time of transition, opportunity, and, [...]
Best Practices to Engage New Association Volunteers Leaders
Encouraging association volunteer leaders to donate their time and expertise can significantly benefit the organization and foster a sense of community [...]
Time To Step Up Your Association’s Email Marketing Game
Sometimes an association’s email marketing campaigns can become ‘cookie-cutter’ in style when regular communications regarding invoices, membership, and annual events come [...]