Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
The Importance of Strategic Planning for an Association Board of Directors
Strategic planning is one of the most critical elements for the long-term success of any organization, and for associations, it is [...]
The Future of Content Creation for Associations
Artificial intelligence (AI) is revolutionizing how associations create and manage content. By automating tasks, analyzing data, and optimizing content for engagement, [...]
How to Prepare for Your Annual Audit/Review Engagement
Many people view an audit/review engagement as a negative process; however, it should not be something you must fear. It can [...]
Marketing with Mindfulness: Avoiding Knee-Jerk Reactions in Association Communications
Staying ahead of industry news, trends, and key issues is crucial for any association, but keeping up can feel like a [...]
Building Trust and Loyalty Among Association Clients
Managing association clients effectively is essential for accountants who want to build lasting relationships and foster loyalty. Beyond accurate financial services, [...]
Navigating the Rapids: How Association Boards Can Thrive in a World of Relentless Change
The ground is shifting beneath our feet. Advancements in technology, evolving societal values, and global interconnectedness are reshaping the landscape for [...]
The Importance of a Board Self-Evaluation for Association Leaders
The effectiveness of a Board is pivotal to the success and growth of every association. One of the most powerful tools [...]
Facilitating the To Meet or Not To Meet Discussion
Building on my July 2024 blog, To Meet or Not to Meet. That is the Question, let's explore a process your [...]
Four Top Tactics to Showcase the Value Your Association Provides to Its Members
One of the most effective ways to gain and retain members is to showcase and reinforce the value the association provides [...]
Why Organizational Culture Matters in Association Event Management
In the fast-paced world of association event management, success is often defined by the smooth execution of events, the satisfaction of [...]
Top Ten Ways To Increase Engagement Among Members With Social Media
Social media is an essential tool for associations looking to further engage their members. Platforms like Facebook, LinkedIn, and Instagram, provide [...]
How to Keep Your Association’s Digital Presence Fresh in 2025
The start of a New Year always brings an air of opportunity—a chance to reset and refocus. While many associations concentrate [...]
Building Stronger Communities Within An Association Through Social Media
Building a sense of community within an association is key to increasing engagement, collaboration and for long-term success of the association. [...]
Effective Email Marketing Strategies for Associations
As we head into a New Year, it’s important for associations to review its current email marketing strategies and see where [...]
Maximizing Committee Effectiveness: A Strategic Guide for Chairs
Committees play a pivotal role in the governance and operational efficiency of associations. Their effectiveness hinges on the strategic engagement of [...]
The Impact of Technology on Association Marketing
Today, technology offers tools that enhance communication and allow greater personalization of the member experience. Customer Relationship Management (CRM) systems allow [...]
Artificial Intelligence: A Gamechanger for Meeting Minute Takers For Association Board Meetings
Ensuring association Board meetings are documented accurately and efficiently is crucial. Traditionally, minute-taking has been a time-consuming task, requiring meticulous attention [...]
Mastering Your First Annual General Meeting: A Guide for New Board Chairs
Stepping into the role of a Board chair and hosting your first association Annual General Meeting (AGM) can be a daunting [...]
How to Create Sponsorship Packages That Speak to Everyone
Attracting and maintaining sponsors is crucial for the financial sustainability of any association, but it's no easy task. Not only do [...]
Expert Strategies for Successful Multi-Day Association Trade Shows and Events
Planning a multi-day trade show can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and [...]