Members are an association’s life force. Revenue from membership dues, event attendance, and professional development opportunities keep your association running. So, how can your association secure these revenue sources? If you’ve sent an eblast to your association’s members before, you probably know what a call to action is. However, [...]
Leadership is a quality that can occur in any person. However, not every member of your association has realized the potential leader lying dormant within them. An association’s board of directors often seeks new leaders among its committees and at events. However, it is just as good a practice [...]
There is no ‘I’ in ‘team’. Whether you’re on an association board or committee, you work together as a team. A great deal of cooperation goes into working together as a team. One player can’t play a full game of soccer all by themselves. The same can be said [...]
No longer do we live in the days where messenger pigeons carried letters to home. It’s plain to see that we are experiencing the digital age, especially since now almost all correspondence is done over video chat and email. At the risk of stating the obvious, digital communications are [...]
In addition to a hard-working staff, associations are most often run by a board and committees made up of volunteers. These volunteer leaders are association members, and are no different from the rest of the membership. I am a volunteer radio DJ at a campus radio station, which is [...]
As a young professional working in today’s economic climate, I have experienced the struggle to find my way on the career path I have chosen. This is a challenge that most people experience at some point in their career, and for many, it can be a disheartening hurdle to [...]
One of the easiest ways for associations to keep their members updated on all the goings-on in their field or industry is through social media. Facebook and LinkedIn are great tools for connecting with members and sharing information, while Twitter and Instagram work well for generating buzz around events [...]
Podcasts are everywhere these days—and for good reason. According to research from The Podcast Exchange, 30% of English-speaking Canadian adults listened to podcasts each month in 2020. And over 11 million Canadian adults listened to podcasts in 2020. Among these listeners, 47% are aged 18–34—a difficult-to-reach demographic. This article will [...]
There’s a little bit of magic that goes into bringing people back to your website over and over again. Your association’s website should be a valuable resource for members and should promote your profession or industry. It should consistently produce content to renew its continual value. But how can [...]
Throughout the past year, we have placed health and safety as the highest priority. However, we must remain vigilant of privacy concerns amidst the measures we take to protect our staff and clients. Recently, Andrew Buck, a partner at Pitblado Law in Winnipeg gave a webinar presentation on issues [...]
