Knowing when it’s time to transition from an association task force to a committee is vital to the success of any initiative. And the decision to do so can be based on several key factors relating to scope of work, duration and the ever-evolving needs of the initiative and [...]
Encouraging association volunteer leaders to donate their time and expertise can significantly benefit the organization and foster a sense of community and shared purpose. Here are the top strategies for motivating and engaging new volunteer leaders to an association. 1. Clearly Communicate the Impact of Their Contributions Volunteers need [...]
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are important marketing strategies for an association looking to drive traffic and bring attention to its website. For many associations a combination of both SEO and SEM is ideal. But how are they different? SEO is a long-term investment marketing-wise [...]
An association task force plays an integral role in addressing specific challenges, championing new initiatives and driving the organization’s missions and goals. It is different than a committee as highlighted by my former colleague’s recent blog here. But when an association’s task force is divided on a particular issue [...]
Curating a new association event and seeing it come to fruition is exciting. Yes, logistically a new event can be a lot of work but the pay off is so worth it! There’s nothing more exciting then creating a new event that excites members and illuminates the value of [...]
A marketing dashboard is a practical e-tool that can provide significant value to an association by helping them effectively track and optimize their marketing efforts. But what is a marketing dashboard and how is it used? It is a visual representation of key marketing metrics and performance indicators [...]
Marketing Communication (marcom) pain points within an association can be common. But they can also be frustrating for the association’s Board, staff and members leading to mixed messages, negative member experiences, and halted decision-making, which can potentially stunt the association’s overall growth plans. Examples of pain points include [...]
As we live in an era dominated by social media, digital marketing, and 24/7 news cycles I’m often asked if the traditional news release is still relevant for associations as a means of disseminating information to key stakeholders. Some may argue its relevance is diminishing, overshadowed by the immediacy [...]
Task Forces are valuable for associations for a number of reasons. They play an integral role in addressing specific challenges or new initiatives and driving the organization’s missions and goals. Task forces perform within a specific timeframe and strive to make each meeting actionable to ensure maximum efficiencies and [...]
Key message training for an association’s Board of Directors is often thought as a tactic when the organization is in crisis communications mode. But the fact is, it is an essential aspect of effective communications and governance. It helps to ensure Board members are all on the same page [...]
