Today, technology offers tools that enhance communication and allow greater personalization of the member experience. Customer Relationship Management (CRM) systems allow associations to capture and analyze data about the preference and behaviors of members. With this information, associations can run marketing campaigns that will talk to the member's needs. [...]
Sometimes an association’s email marketing campaigns can become ‘cookie-cutter’ in style when regular communications regarding invoices, membership, and annual events come up. Repeating the same messages over and over. So, how do you keep your email marketing campaigns to members fresh, innovative, and meaningful – even when the content [...]
The old adage "knowledge is power" still stands true today in marketing. But what good is knowledge if it's not organized, analyzed, and outlined with a clear call to action? This is where marketing reports come into play. Marketing reports serve as the compass guiding associations through the ever-changing [...]
In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it's all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. Explore engaging platforms, mobile apps, and interactive tools to create a seamless experience [...]
What is AI? Artificial Intelligence (AI) is the tech tool that performs tasks that typically require human intelligence. AI mimics learning, problem-solving, and decision-making functions, allowing it to adapt, improve, and, most importantly, make your life easier. From chatbots answering customer queries to predicting trends and personalizing experiences, AI [...]
In today's fast-paced digital landscape, associations seek innovative ways and solutions to capture and retain the attention of their target audience. Enter interactive posts and reels, two dynamic content formats that have taken the social media world by storm. This article explores why integrating interactive posts and reels into [...]
Technology today is essential to everybody and, more so, small associations that must operate efficiently. The boom of Artificial Intelligence (AI) has rapidly increased this year, transforming the way we use technology. It is a great way to understand, create and analyze various metrics or tasks for an association's [...]
Email Marketing is an excellent tool for an association marketing strategy. It allows you to connect with your members and helps you to engage and attract new members. What is Email Marketing? It is a digital marketing tool/channel where you can provide different promos, announcements, or news to your [...]
Strong teams build strong associations. For an association to thrive and work in an organized and productive way, its staff need to be aligned, inspired, and share a common passion for what they do day in and day out. There are several methods to create a solid working bond [...]
As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders. An excellent way to connect, engage, inform, and attract current and potential customers within your association [...]
