About Katia Ramirez

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So far Katia Ramirez has created 11 blog entries.

How to Keep Your Association’s Digital Presence Fresh in 2025

By |2025-01-09T10:46:15-06:00January 9th, 2025|

The start of a New Year always brings an air of opportunity—a chance to reset and refocus. While many associations concentrate on setting goals and objectives and launching new experiences and innovations for members, one area often overlooked is the website. Its basically a portal into your site. Your [...]

The Impact of Technology on Association Marketing

By |2025-01-10T10:16:14-06:00December 12th, 2024|

Today, technology offers tools that enhance communication and allow greater personalization of the member experience. Customer Relationship Management (CRM) systems allow associations to capture and analyze data about the preference and behaviors of members. With this information, associations can run marketing campaigns that will talk to the member's needs. [...]

Time To Step Up Your Association’s Email Marketing Game

By |2024-09-05T14:30:53-05:00September 5th, 2024|

Sometimes an association’s email marketing campaigns can become ‘cookie-cutter’ in style when regular communications regarding invoices, membership, and annual events come up. Repeating the same messages over and over. So, how do you keep your email marketing campaigns to members fresh, innovative, and meaningful – even when the content [...]

The Power of Marketing Reports: A Vital Tool for Associations

By |2024-05-10T15:33:10-05:00May 8th, 2024|

The old adage "knowledge is power" still stands true today in marketing. But what good is knowledge if it's not organized, analyzed, and outlined with a clear call to action? This is where marketing reports come into play. Marketing reports serve as the compass guiding associations through the ever-changing [...]

Event Marketing in the Digital Era: Best Practices for Associations

By |2024-01-18T10:24:33-06:00January 18th, 2024|

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride.     Embrace the Tech:  Associations, it's all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. Explore engaging platforms, mobile apps, and interactive tools to create a seamless experience [...]

Embracing the Future: How AI Transforms Association Marketing and Communications

By |2025-01-10T16:40:38-06:00December 21st, 2023|

What is AI?  Artificial Intelligence (AI) is the tech tool that performs tasks that typically require human intelligence. AI mimics learning, problem-solving, and decision-making functions, allowing it to adapt, improve, and, most importantly, make your life easier. From chatbots answering customer queries to predicting trends and personalizing experiences, AI [...]

The Power of Interactive Social Media Posts and Reels for an Association

By |2025-01-10T10:19:28-06:00August 17th, 2023|

In today's fast-paced digital landscape, associations seek innovative ways and solutions to capture and retain the attention of their target audience. Enter interactive posts and reels, two dynamic content formats that have taken the social media world by storm. This article explores why integrating interactive posts and reels into [...]

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