About Katrina A. Derksen

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So far Katrina A. Derksen has created 18 blog entries.

Expanding Horizons: Meeting New Association Partners and Attending Competitor Affiliate Trade Shows

By |2024-08-01T13:35:18-05:00August 1st, 2024|

In the dynamic world of trade shows and association industry events, there's always something new to learn and someone new to meet. Recently, I had the unique opportunity to attend a competitor affiliate trade show as a guest, and the experience was nothing short of enlightening. Here’s a glimpse [...]

Effective Communication in Associations: Building Strong Connections Among Members and Staff

By |2024-04-04T12:29:47-05:00April 4th, 2024|

Communication with members is the heart of every successful association. Whether it's announcing important updates, sharing valuable resources, or encouraging a sense of community, effective communication is a steppingstone for a growing organization. When members and staff are on the same page, great things can happen. In this blog, [...]

The Energizing Force of New Association Board Members

By |2023-09-07T12:30:05-05:00August 3rd, 2023|

The arrival of new Board members always brings a fresh burst of energy to an association.  These individuals, with their diverse backgrounds, skills, and new perspectives bring new life into Board meetings that might otherwise become stale.  In this article, I will explore the positive impacts new Board members [...]

Top Five Tips: Overcoming Obstacles in Association Event Planning

By |2023-05-25T13:44:50-05:00May 22nd, 2023|

There is nothing more thrilling for an association event manager than the excitement and hustle involved in curating a great event. But along with the thrill can come a moment of “Oh No!” when something does not go as planned. And it can happen to the best of us! [...]

How to Use Events to Grow Your Association’s Membership

By |2023-02-13T12:58:57-06:00November 3rd, 2022|

Event planning should always be done with membership recruitment top of mind. To attract potential members to your association's event, you need to plan it to have value for existing and potential new members. Here are three tips for planning an event that will help you to recruit new [...]

Preparing for the Unexpected – Contingency Plans for Association Events

By |2022-07-21T14:07:04-05:00July 21st, 2022|

Even though it looks like we have weathered the pandemic, for now, the question about what the future holds continues to loom. How can associations continue to plan for the seemingly unplannable? One way to set yourself up for success is to have a plan B – or contingency [...]

Post-COVID: Return to Association Events and Travel

By |2022-04-14T09:48:25-05:00April 14th, 2022|

In a matter of only a few weeks, we have seen travel and in-person events start up in the blink of an eye. Welcome to the next ‘new normal’ for associations; the next reality in the ongoing pandemic world. How will the association world continue to change? The consensus is [...]

Creating To Do Lists that Keep Your Association Work on Track

By |2021-12-16T14:33:11-06:00December 16th, 2021|

To-do lists are a helpful tool for managing your association workload. Sometimes, however, instead of reducing your stress, they add to it. This seems to be a common sentiment in today’s world. Especially for association volunteers, your professional and volunteer to-do lists can get jumbled up. Everyone has too much [...]

Migration Complete – Moving Your Membership Database to a New Platform

By |2021-08-26T12:12:09-05:00August 26th, 2021|

Have you ever taken a step back to consider whether your association membership database is performing at its peak for members? Have you thought about how migration to a new database could help increase workflow and productivity? Most importantly, is it user-friendly for your members? Migration can be simple [...]

Work Balance—How to Work Hard and Avoid Burning Out as an Association Volunteer Leader

By |2021-03-04T11:45:34-06:00February 25th, 2021|

Many volunteer board leaders have noticed that no matter how much hard work they contribute, the outcome does not reflect the long hours they are putting in. Association work never stops. Especially during this pandemic. Correspondence keeps piling up and the emails are flying in. No matter how much [...]

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