The Strauss Blog

How Does Your Professional Association Recruit Members?

Every association has their own method of recruiting members. Some do this through marketing campaigns online or through television/radio. Others, whose members require a designation/certification, find that the best way to recruit members is by attending speaking events and career fairs at universities or colleges, or simply by good old-fashioned word of mouth. Each year […]

The Importance of Association Policy and Procedure Manuals

Do your staff know the difference between policies and procedures? Policies are the rules for the association. They state appropriate standards of action and behavior for all employees. Procedures are the instructions for the association. They describe who does the task, what steps must be performed, when those steps should be performed, and how the […]

Association Membership Renewals: Are You Ready?

For those of us who work in the association management world, mid-November to January is our busy time of year due to membership renewals. Processing, keeping track of, and following up with association members regarding their renewals keeps us busy. If you do not have a plan in place for your membership renewals then they […]

How to Build A Professional Relationship with Association Members Using Email

Writing emails to members allows you to develop a more regular rapport, than you can build by sending letters in the mail. With this sort of potentially impersonal communication, tact will go a long way toward establishing a lasting and positive relationship with your members. Build a Trusting Relationship When you’re building a professional relationship […]

Changing Member Management Systems

Changing member management systems? Here are a few things to consider before beginning the process. Whether you are moving your membership database from a simple Excel spreadsheet or another online Association Management System (AMS) it is always best to take your time in reviewing and researching the wide range of options available. When I first […]