I get emails regularly talking about Millennials–who they are, how they act, how they make buying decisions, and what’s important to them. As an association management company, our association clients are constantly grappling with how to reach this large and powerful demographic to engage them as members, volunteers and customers. Age is certainly one factor […]
When two associations are similar but different, how can you leverage the similarities to offer dynamic educational opportunities? We offer association management services to two associations that have many similarities but can also be viewed as competitors (they compete for consumers’ recreational dollar spending). When the board of each started discussing training opportunities connected to […]
As an association management company, we deal with many associations. Having worked in the association management industry for nearly twenty years, I’ve realized that how an association conducts business comes down to what is written in the by-laws. By-laws are the written rules and regulations for an association directing how they conduct business. The by-laws […]
Change is a broad concept for associations and association leaders to work through. The world is changing at an alarming pace, which is affecting the way that boards and association leaders operate in many ways. I recently attended a session put on by the Manitoba Chapter of the Canadian Society of Association Executives (CSAE) on […]
Trends. How do associations stay in touch with them and remain current in the rapid world of change? I recently attended an online session presented by Dan Stevens president of Association TV and Workerbee.TV, who presented five trends that are affecting the association world. It was a fascinating presentation that provided a lot of food […]
Have you attended meetings where you didn’t know anyone in the room? Perhaps you simply knew the name of the person sitting next to you. Maybe you’ve only ever heard someone’s voice over the phone. The question is, how do we learn more about the people with whom we work or serve? On many accounts, […]
Never had I thought that working with limited resources could be viewed in a positive light, especially when leading an association. That was until I attended the Federated Insurance (Federated) (https://www.federated.ca) annual conference for association executives. I have been enlightened and am excited to share this eye-opening experience. I was fortunate enough to attend Federated’s […]
Association Awards I recently attended an awards luncheon on behalf of one of our association management client for whom I serve as Association Manager. This association supports an annual award that recognizes students graduating from a technical program, and provides them with funds to purchase tools within their selected trade. The students are selected based […]
I recently attended the kick off breakfast for the Electrical Association of Manitoba’s annual conference. The opening speeches were very typical with a Minister from the provincial government talking about industry, and the president of the association thanking everyone for attending and discussing the expectations for the next two days. The more interesting aspect of […]
Having members helping to recruit new members and retain existing members can be a challenge for many associations across a variety of industries and professions. The question “What’s in it for me?”is a fairly frequent (but often unstated) response. Return on Investment of Association Membership Members are constantly weighing the return on their investment for […]