About Geoff A. Powell

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So far Geoff A. Powell has created 47 blog entries.

The Pandemic Presents Opportunities for Partnership

By |2020-12-17T14:53:54-06:00November 5th, 2020|

Pandemic planning was NOT part of my vocabulary at the beginning of 2020. Earlier this year, an association we manage had recently welcomed a pandemic planner as a new member. Many association members didn’t understand the complexity and details of pandemic planning and how it could positively impact their [...]

Board/Senior Staff Optimal Levels of Engagement: How Do You Assess Them?

By |2020-10-28T10:57:16-05:00July 9th, 2020|

Engagement is such a crucial factor in managing the new world where the COVID-19 pandemic exists. There are lots of discussions taking place regarding your association members’ financial health and how the pandemic will affect this year’s results and next year’s projections. Before the world paused due to the [...]

Understanding Your Contracts and Memorandums of Understanding During COVID-19

By |2020-10-29T09:00:44-05:00April 9th, 2020|

The world has been turned on its ear over the last several weeks. COVID-19 pandemic has changed the world on so many fronts and it is hard to comprehend or understand how it will affect your association, your workplace and your interactions with members. As an association management company [...]

The Need for Innovation within Associations

By |2020-10-30T11:28:12-05:00December 19th, 2019|

We live in a fast-paced world where things change at a rate that our brains struggle to keep up with. Technology is the big driver behind the speed at which society is changing. How does your association deal with the rate of change and how do you incorporate innovative [...]

Association Leadership Traits: Do You Have What It Takes to Lead?

By |2020-11-19T15:17:12-06:00September 19th, 2019|

We’ve all heard the expression “Jack or Jill of all trades”. When it comes to leadership in the association management world, this expression couldn’t be more relevant. Association leadership takes many forms. There are many traits that association leaders need to possess if they are going to succeed. Indeed, [...]

Your Association’s Digital Footprint: The Benefits of Digital Marketing

By |2020-10-14T15:24:53-05:00June 6th, 2019|

The world has gone digital, so it is important to ensure associations communicate digitally to ensure the message is received by members and stakeholders. Many talks I attend these days speak about the importance and measurability of digital channels to get your message out to your stakeholders. It may [...]

Valuegraphics: How can it Help Your Association?

By |2020-10-15T08:17:41-05:00February 13th, 2019|

I get emails regularly talking about Millennials–who they are, how they act, how they make buying decisions, and what’s important to them. As an association management company, our association clients are constantly grappling with how to reach this large and powerful demographic to engage them as members, volunteers and [...]

Leveraging Association Relationships to Maximize Training Opportunities

By |2020-10-21T15:19:41-05:00November 15th, 2018|

When two associations are similar but different, how can you leverage the similarities to offer dynamic educational opportunities? We offer association management services to two associations that have many similarities but can also be viewed as competitors (they compete for consumers’ recreational dollar spending). When the board of each [...]

Association By-Laws: What Are They Good For?

By |2020-10-21T15:20:42-05:00August 2nd, 2018|

As an association management company, we deal with many associations. Having worked in the association management industry for nearly twenty years, I’ve realized that how an association conducts business comes down to what is written in the by-laws. By-laws are the written rules and regulations for an association directing [...]

Managing Change within an Association

By |2018-05-03T16:25:15-05:00May 3rd, 2018|

Change is a broad concept for associations and association leaders to work through. The world is changing at an alarming pace, which is affecting the way that boards and association leaders operate in many ways. I recently attended a session put on by the Manitoba Chapter of the Canadian [...]

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