The Strauss Blog

Board/Senior Staff Optimal Levels of Engagement: How Do You Assess Them?

Engagement is such a crucial factor in managing the new world where the COVID-19 pandemic exists. There are lots of discussions taking place regarding your association members’ financial health and how the pandemic will affect this year’s results and next year’s projections. Before the world paused due to the pandemic, I attended the 2020 Symposium […]

Understanding Your Contracts and Memorandums of Understanding During COVID-19

The world has been turned on its ear over the last several weeks. COVID-19 pandemic has changed the world on so many fronts and it is hard to comprehend or understand how it will affect your association, your workplace and your interactions with members. As an association management company (AMC), we represent many different types […]

Association Leadership Traits: Do You Have What It Takes to Lead?

We’ve all heard the expression “Jack or Jill of all trades”. When it comes to leadership in the association management world, this expression couldn’t be more relevant. Association leadership takes many forms, and there are many traits that association leaders need to possess if they are going to succeed. Indeed, to lead an association, one […]

Your Association’s Digital Footprint: The Benefits of Digital Marketing

The world has gone digital, so it is important to ensure associations communicate digitally to ensure the message is received by members and stakeholders. Many talks I attend these days speak about the importance and measurability of digital channels to get your message out to your stakeholders. It may not be necessary to put all […]

Valuegraphics: How can it Help Your Association?

I get emails regularly talking about Millennials–who they are, how they act, how they make buying decisions, and what’s important to them. As an association management company, our association clients are constantly grappling with how to reach this large and powerful demographic to engage them as members, volunteers and customers. Age is certainly one factor […]

Leveraging Association Relationships to Maximize Training Opportunities

When two associations are similar but different, how can you leverage the similarities to offer dynamic educational opportunities? We offer association management services to two associations that have many similarities but can also be viewed as competitors (they compete for consumers’ recreational dollar spending). When the board of each started discussing training opportunities connected to […]

Association By-Laws: What Are They Good For?

As an association management company, we deal with many associations. Having worked in the association management industry for nearly twenty years, I’ve realized that how an association conducts business comes down to what is written in the by-laws. By-laws are the written rules and regulations for an association directing how they conduct business. The by-laws […]