The Strauss Blog

Association Leadership Traits: Do You Have What It Takes to Lead?

We’ve all heard the expression “Jack or Jill of all trades”. When it comes to leadership in the association management world, this expression couldn’t be more relevant. Association leadership takes many forms, and there are many traits that association leaders need to possess if they are going to succeed. Indeed, to lead an association, one […]

Your Association’s Digital Footprint: The Benefits of Digital Marketing

The world has gone digital, so it is important to ensure associations communicate digitally to ensure the message is received by members and stakeholders. Many talks I attend these days speak about the importance and measurability of digital channels to get your message out to your stakeholders. It may not be necessary to put all […]

Valuegraphics: How can it Help Your Association?

I get emails regularly talking about Millennials–who they are, how they act, how they make buying decisions, and what’s important to them. As an association management company, our association clients are constantly grappling with how to reach this large and powerful demographic to engage them as members, volunteers and customers. Age is certainly one factor […]

Leveraging Association Relationships to Maximize Training Opportunities

When two associations are similar but different, how can you leverage the similarities to offer dynamic educational opportunities? We offer association management services to two associations that have many similarities but can also be viewed as competitors (they compete for consumers’ recreational dollar spending). When the board of each started discussing training opportunities connected to […]

Association By-Laws: What Are They Good For?

As an association management company, we deal with many associations. Having worked in the association management industry for nearly twenty years, I’ve realized that how an association conducts business comes down to what is written in the by-laws. By-laws are the written rules and regulations for an association directing how they conduct business. The by-laws […]

Icebreakers for Boards – Improving the Effectiveness of Association Board Meetings

Have you attended meetings where you didn’t know anyone in the room? Perhaps you simply knew the name of the person sitting next to you. Maybe you’ve only ever heard someone’s voice over the phone. The question is, how do we learn more about the people with whom we work or serve? On many accounts, […]

Leading with Limited Resources- Is it Good for Your Association?

Never had I thought that working with limited resources could be viewed in a positive light, especially when leading an association. That was until I attended the Federated Insurance (Federated) (https://www.federated.ca) annual conference for association executives. I have been enlightened and am excited to share this eye-opening experience. I was fortunate enough to attend Federated’s […]

The Benefits of Supporting Higher Education for Your Association

Association Awards I recently attended an awards luncheon on behalf of one of our association management client for whom I serve as Association Manager. This association supports an annual award that recognizes students graduating from a technical program, and provides them with funds to purchase tools within their selected trade. The students are selected based […]