The Strauss Blog

How to Get the Most out of an Association Event as an Association Leader

As association leaders, we are used to being on the planning side of things for association conferences and events. When attending other association events, we can often be guilty of looking at things through a planner’s eye rather than actively participating as a delegate. The following is meant to serve as a guide to help […]

Association Event Planning Tips – An In Depth Interview with DMOs

Event managers partner with a number of suppliers to ensure the success of an association conference or special event. One of the first partnerships for many successful events is with the destination marketing organization (DMO). A DMO is responsible for promoting a city in order to increase tourism and convention sales. The DMO is likely […]

Speaker Agreements – The Key to a Great Association Event

An event planner’s relationship with a speaker for an association conference often starts with a formal speaker agreement. With this being the initial interaction with the speaker, you want to make sure you get off on the right foot and ensure the details of the engagement are clear and concise. What is included in the […]

Marketing Your Association Event Beyond Your Membership Base

When marketing an association event, the primary audience is the association’s membership. This makes sense as they make up the majority of the attendees and represent the group that the event was developed for. There may be, however, several other groups interested in the event. It is important to determine who these groups are and […]

Five Things to Do During the Quiet Months

The crazy, busy event season has just wrapped up, all financials have been settled, and final reports have been submitted to the association leaders. Now what? It is difficult to switch gears and adjust to not having to work at such a hectic pace. Issues and client requests are not as pressing or time sensitive […]

A Focus on the New Attendee Experience

Generally association event managers focus on improving the event or conference based on previous years. They use post-event survey results to gain feedback from attendees and make slight changes based on that data – and this process works well. However, the focus is solely on existing event attendees and their impressions of the previous event […]

RFPs for Association Conferences – What to Ask and How to Ask It

One of the first steps in the association event planning process is venue selection. Whether the event is being planned for a local or national association, the need to book space early is often a requirement. Because of the growing availability and flexibility of meeting spaces, there will likely be a number of host venues […]

Reading and Understanding AV Quotes

With new developments in technology and more options becoming available to association event managers, audiovisual (AV) is becoming an increasingly complex piece of the conference and special event planning process. However daunting it may appear, it is important to take the time to understand the various components that make up an AV quote and ensure […]

Working with the Association Planning Committee to Confirm Speakers

A number of key event planning tasks rely on a finalized program: marketing of the event, food and beverage planning, audio visual requirements, etc. Because of this, it is important to finalize the program as early on in the planning process as possible. The biggest component of finalizing a program generally revolves around speakers. How […]