Katrina A. Derksen

Event and Membership Manager

Katrina is a membership master; she is an expert in member recruitment, retention, and engagement. Her work as the membership manager for the Promotional Product Professionals of Canada (PPPC) has resulted in increased membership and board satisfaction since her start with Strauss in September 2018.

Katrina is a highland dancer and spent her childhood summers in Scotland.

Daily duties for Katrina include membership renewals, database updates, member inquiries, committee support, and much more. Her communication skills, coupled with patience, compassion, and understanding make her the perfect fit to support PPPC members. Always sporting a professional and personable demeanor, Katrina radiates enthusiasm to the PPPC membership base. This enthusiasm has increased both trade show attendance and overall membership engagement. Be it through virtual or in-person networking events, Katrina is a social butterfly that will always deliver results.

One of Katrina’s proudest moments working with Strauss was providing event support to the Rady JCC Annual Sports Dinner, where she managed the guest speaker, former MLB player Alex Rodriguez. The evening was full of last-minute hiccups and Katrina was there to make sure everything ran smoothly; the event turned out as if nothing had gone astray!

She is a proud mom of two teenage boys who are always running around from sport to sport and activity to activity. As a mom, Katrina is always cheering them on from the sidelines and watching with admiration as they grow into men.

Read Katrina’s most recent articles

What is the Best Way to Engage Association Members?

Member engagement means nurturing and managing relationships to increase an association’s membership volume, value, and retention, and it is critical for an association to break down what engagement looks like [...]

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