Katrina is a membership master; she is an expert in member recruitment, retention, and engagement. Her work as the membership manager for the Promotional Product Professionals of Canada (PPPC) has resulted in increased membership and board satisfaction since her start with Strauss in September 2018.
One of Katrina’s proudest moments working with Strauss was providing event support to the Rady JCC Annual Sports Dinner, where she managed the guest speaker, former MLB player Alex Rodriguez. The evening was full of last-minute hiccups and Katrina was there to make sure everything ran smoothly; the event turned out as if nothing had gone astray!
She is a proud mom of two teenage boys who are always running around from sport to sport and activity to activity. As a mom, Katrina is always cheering them on from the sidelines and watching with admiration as they grow into men.
Read Katrina’s most recent articles
Tips for New Association Member Onboarding
A new member’s first interaction with an association can make a lasting impression. There are a variety of different ways that you can onboard your members. It is important to personalize your [...]
The Future of Association Membership – Bridging Generation Gaps
One of the challenges that faces associations today is working with different expectations from members depending on their age group. Particularly when associations have membership comprised of people from several [...]
Managing Association Member Expectations: Is Your Member Database Doing Enough?
Members have come to expect a lot out of their associations these days. Many see membership in any organization as a give-and-take situation: they pay a monthly or annual fee, [...]