Connecting with Association Members Using Online Tools – Part II

By |2022-04-21T14:22:04-05:00April 21st, 2022|

In a past blog, I shared the following three helpful tools to connect with association members: Doodle to create polls, QuestionPro to create surveys, and Campaign Monitor to send bulk emails. Since the pandemic began, we’ve elevated our use of online resources to stay connected with members. I would [...]

Taking Your Virtual Events from Good to Great

By |2021-12-02T08:49:06-06:00November 18th, 2021|

Our virtual events were good, but we wanted more for our attendees, our exhibitors, our sponsors, and our association partners. We wanted to take our events to another level. This demanding process required strategy, patience, and a lot of energy. It also required teamwork, brainstorming, and listening to others. [...]

Business Cards in the Post-Covid World

By |2021-09-02T10:34:32-05:00September 2nd, 2021|

Through the pandemic, our world has changed quite a bit. Associations are holding virtual events, and staff and volunteers are working remotely. This next season will see continued reliance on e-commerce as well as continued social distancing. We will continue limiting or eliminating contact with other people and sanitization [...]

Building Trust Virtually at the Board Level

By |2021-08-20T09:47:09-05:00August 19th, 2021|

Associations operate on trust between the CEO, Chair, and board members. In our new virtual world, we are losing that in-person connection opportunity. How can boards build trust the trust in each other that allows them to make decisions based on the expertise that each board member brings to [...]

The Best of Both Worlds: Utilizing the Strengths of Virtual and In-Person Meetings

By |2021-07-15T14:30:44-05:00July 15th, 2021|

Over the past year we have all adjusted to working in the virtual space. We made refinements to how we collaborated with colleagues, association boards, committees, or task forces. The transition from in person meetings to the virtual space was not easy. Now that the pandemic is winding down, [...]

Board Chair, Doing it Right!

By |2021-05-27T11:22:14-05:00May 27th, 2021|

What does it take to be a good board chair? What skill set do you need and who do you partner with to fulfill the Vision & Mission of your association? The American Society of Association Executives (ASAE) and the Canadian Society of Association Executives (CSAE) provide training sessions [...]

The Virtual Conference—Is This the Future of Events?

By |2021-01-05T13:50:19-06:00November 12th, 2020|

In August, I attended my first virtual conference. This two-day conference had keynote speakers, breakout sessions, and a trade show floor. The conference covered what is currently happening in the event industry and the future of events with tips on how to hold successful events in the current state [...]

Case Study: Leading a Long-Time Client into a Virtual World

By |2020-11-05T13:40:57-06:00October 22nd, 2020|

A long-time client who holds an annual educational conference for its professional members did not want to lose a year of presenting new procedures and treatments to their members due to the COVID-19 pandemic. They knew they could not hold a three day in-person conference with live presentations and [...]

The “Dreaded” AGM: How to Attract Association Members

By |2020-10-27T09:40:37-05:00October 15th, 2020|

I recently received an invitation to an annual general meeting (AGM) for an association of which I am a member. My first instinct was to ignore the email and not attend the AGM, especially since it is not part of the annual conference and it will be held virtually [...]

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