Your Guide to Networking at In-Person Association Events

By |2022-05-26T09:15:53-05:00May 26th, 2022|

Following a shift to virtual spaces over the past couple of years, association members are finally getting back to connecting in-person again. For some, this comeback will be like riding a bike, whereas for others, it could feel daunting and awkward. It’s not a one-size-fits-all members formula. However, there [...]

Association Members Are Talking – Are You Listening?

By |2022-05-19T15:38:24-05:00May 19th, 2022|

In association leadership, we know how important it is to members that they feel heard and seen. With this in mind, we survey members, request feedback, and provide ample opportunity for them to communicate their needs and priorities. This process is extremely important, but if we aren’t actively listening [...]

10 Ways to Make Your Association Newsletter Stand Out

By |2022-04-28T11:26:18-05:00April 28th, 2022|

Earlier this year I attended a presentation that provided tips on elevating the quality of your newsletter. Prior to this presentation, I had not put too much thought into the newsletter process and how effective it can be for your association membership. According to the 2021 Association Communications Benchmarking [...]

Connecting with Association Members Using Online Tools – Part II

By |2022-04-21T14:22:04-05:00April 21st, 2022|

In a past blog, I shared the following three helpful tools to connect with association members: Doodle to create polls, QuestionPro to create surveys, and Campaign Monitor to send bulk emails. Since the pandemic began, we’ve elevated our use of online resources to stay connected with members. I would [...]

Plant Seeds and Cultivate Leadership Within Your Association

By |2022-03-03T13:49:37-06:00March 3rd, 2022|

Leadership is a quality that can occur in any person. However, not every member of your association has realized the potential leader lying dormant within them. An association’s board of directors often seeks new leaders among its committees and at events. However, it is just as good a practice [...]

The Membership Application Form – A Member’s First Impression of Your Association

By |2022-01-27T11:44:09-06:00January 27th, 2022|

Is your association membership application form sending the right impression to potential members? Your membership application process is the way new members are introduced to your association. It is important to make sure that the process is user-friendly and uncomplicated. If it isn’t, it could turn off that potential [...]

Growing Your Association’s Membership Post-Pandemic

By |2021-12-02T09:18:14-06:00November 25th, 2021|

In the association management profession in Canada, we are now learning to adapt to the new normal and bring back business procedures that we used pre-pandemic. One of the hot topics that was on the back burner for many association leaders was membership recruitment. There was so much uncertainty [...]

Planning Your Membership Renewal Campaign: Convey the Benefits of Renewal

By |2021-10-14T15:17:07-05:00October 14th, 2021|

The fall is a busy time for everyone. Summer vacation is ending and students go back to school. Suddenly, your inbox, calendar, and to do list are all overflowing. That’s why when planning your fall membership renewal campaign, it is crucial to provide succinct information on the benefits of [...]

Rewarding Your Association Members with Awards

By |2021-09-16T11:34:39-05:00September 16th, 2021|

There are many exciting ways to engage the members of your association, whether it’s by involving them as volunteers or engaging them at events. Creating an award program for the members of your association - regardless of their professional field or industry - can be very beneficial. Everyone wants [...]

Growth and Mentorship: The Path to Finding Your Place

By |2021-09-09T11:22:06-05:00September 9th, 2021|

As a young professional working in today’s economic climate, I have experienced the struggle to find my way on the career path I have chosen. This is a challenge that most people experience at some point in their career, and for many, it can be a disheartening hurdle to [...]

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