Your Association’s Digital Footprint: The Benefits of Digital Marketing

By |2020-10-14T15:24:53-05:00June 6th, 2019|

The world has gone digital, so it is important to ensure associations communicate digitally to ensure the message is received by members and stakeholders. Many talks I attend these days speak about the importance and measurability of digital channels to get your message out to your stakeholders. It may [...]

So, Your Association wants to Start a Blog: Now What?

By |2020-10-14T15:56:21-05:00March 21st, 2019|

In my last blog article, I wrote about the reasons associations should blog. If you haven’t read it yet, check it out here: Why Should Associations Blog? Let us Count the Ways. In this article, I outline where to start once you’ve decided that a blog will benefit your [...]

Editing Documents in Association Management

By |2020-10-15T08:25:22-05:00October 25th, 2018|

Editing is an important and necessary step in writing any piece in the workplace. As an association coordinator, I do editing work every day, even if I’m not consciously aware of it. Re-reading an email before sending it to a board member, that’s editing. Having a colleague proofread an [...]

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