One of the challenges that faces associations today is working with different expectations from members depending on their age group. Particularly when associations have membership comprised of people from several different generations, it can be difficult to know how to tailor communication and membership offerings in order to satisfy [...]
Members have come to expect a lot out of their associations these days. Many see membership in any organization as a give-and-take situation: they pay a monthly or annual fee, they receive the benefit of membership in return. The bottom line is that members always have expectations when they [...]
Member engagement means nurturing and managing relationships to increase an association’s membership volume, value, and retention, and it is critical for an association to break down what engagement looks like for them. Associations should focus on driving those activities that provide value to members, as well as those that [...]
